Bronny James — the son of NBA superstar LeBron James — is joining FaZe Clan. While his basketball future is still up in the air, James is set to start streaming Fortnite and Call of Duty: Warzone for the esports organization under the “FaZe Bronny” handle.
At 15 years old, James is ranked No. 24 in ESPN’s 2023 basketball recruiting rankings. While he won’t be competing competitively, his entry into esports joins a growing list of athletes involved in FaZe Clan. Most recently, Philadelphia 76ers guard Ben Simmons invested in the team, joining Pittsburgh Steelers receiver JuJu Smith-Schuster and Miami Heat forward Meyers Leonard.
James’ significant social followings will likely only grow with the content-creator partnership. FaZe Clan is one of the most popular esports organizations on social media, with more than 22.8 million followers across Instagram, Twitter and YouTube.
Bronny’s Social Media Star Power:
— Instagram: 5.5 million followers
— TikTok: 4.3 million
— Twitch: 300,000