• Loading stock data...
Friday, November 8, 2024
DEADLINE EXTENDED: The Best Employers in Sports survey is now open through Nov. 13 Learn More

Fanatics Strikes Merchandising Deal with LA28, Team USA

  • Fanatics has entered a merchandise licensing and retail deal with LA28.
  • Financial terms of the deal weren’t disclosed.
LA28

Fanatics is expanding its retail presence in sports — via the Olympic Games.

The digital sports platform has entered a merchandise licensing and retail agreement with LA28, the 2028 Summer Games’ organizing committee, and Team USA. Financial terms of the deal weren’t disclosed.

  • The deal gives Fanatics the right to operate in-venue retail locations during and around the Games. It will also outfit LA28 volunteers during the Games.
  • Fanatics previously handled online merchandise for Team USA.

Fanatics, which hit a $27 billion valuation earlier this year, joins Nike and Ralph Lauren Corp. as Team USA apparel partners. Nike, whose deal could reportedly be worth as much as $200 million, provides on-field gear, and Ralph Lauren outfits athletes for ceremonies.

Last October, Fanatics and the International Olympic Committee announced plans to build the first-ever permanent e-commerce platform for the Olympics Games up to 2028.

Deal After Deal

Earlier this week, Fanatics signed a 10-year deal with MLB’s Baltimore Orioles to oversee the team’s retail locations at Oriole Park, marking Fanatics’ fifth MLB team with full in-venue services. The platform will also open a new East Coast distribution center in Maryland.

This year alone, Fanatics has entered a long-term, exclusive deal with Nike to manufacture college sports apparel, acquired Topps trading cards for $500 million, and negotiated NCAA sports licensing agreements to build a network of more than 100 universities.

Fanatics claims it serves “over 900 leading sports properties.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Raygun’s Viral Olympic Competition Will Be Her Last

She said the “level of scrutiny” will be higher since the Games.

CFP’s 12-Team Debut: How NIL, Realignment Shape the Bracket

Miami is ranked No. 4 as aggressive NIL spending has no doubt helped the Hurricanes to their 9–0 start.
Surrounded by family members and supporters, Donald Trump makes his acceptance speech at his Election Night Watch Party at the Palm Beach County Convention Center after being elected the 47th President of the United States November 5, 2024.

Republicans Won Big in the 2024 Election. So Did the NCAA

“It’s a bad day to be a college athlete,” one staffer says.

ESPN’s Jason Kelce Avoids Discipline After Viral Fan Confrontation

The dust continues to settle from Jason Kelce’s viral confrontation.
podcast thumbnail mobile
Front Office Sports Today

Is Trump Recruiting Sports Figures for Future Cabinet?

0:00

Featured Today

NFL Center Connor McGovern Is the Heir to a Potato Empire

The NFL vet’s family provides potatoes for McDonald’s, Wendy’s, and others.
Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion
November 2, 2024

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.
Sep 28, 2024; Tuscaloosa, Alabama, USA; GOP Presidential candidate Donald Trump waves flanked by former Georgia Bulldogs player Herschel Walker, recording art Kid Rock, professional golfer John Daily, Alabama senators Tommy Tuberville (R) and Katie Britt (R) during the second half of the game between the Alabama Crimson Tide and the Georgia Bulldogs at Bryant-Denny Stadium.
November 1, 2024

Mission Swing State: College Football’s Political Advertising Battle

Trump, Harris, and the PACs that support them are utilizing the sport.
October 31, 2024

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.
October 17, 2024

Netflix Shares Rise on Strong Earnings As Christmas NFL Games Lie Ahead

The next two months will include the Tyson-Paul fight and the NFL Christmas Day games.
October 18, 2024

Skechers Wasn’t Cool. Then NBA Stars Started Wearing Them

The brand is not traditionally cool. Embiid, Randle, and others don’t care.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
September 21, 2024

Fanatics’ NHL Jersey Plan

The sports merchandising giant rolls out four tiers of redesigned NHL jerseys.
A view of a Nike retail store in New York City.
August 15, 2024

Nike Shares Surge As Bill Ackman Invests, Igniting Turnaround Hopes

The billionaire hedge-fund executive holds significant influence in the market.
Topgolf
August 7, 2024

Callaway ‘Disappointed’ With Topgolf, Exploring Spin-Off

Callaway announced a strategic review of Topgolf during its Q2 report.