• Loading stock data...
Wednesday, October 9, 2024
The Best Employers in Sports survey is now open! Take the survey

‘Fall Guys’ Prepares for Growth in Post-Pandemic Life

Fall Guys
Mediatonic

“Fall Guys” exploded onto the video game scene in August. The game’s one objective: be the last player standing in a free-for-all race.

Now, the family-friendly multiplayer game is looking toward its post-pandemic life

Since its release, “Fall Guys” has taken the gaming community by storm:

  • $130 million in revenue in its first month of sales
  • More than 11 million copies sold
  • Most downloaded game ever on PlayStation Plus
  • Second-most searched for video game on Google this year

“We’ve only scratched the surface of what ‘Fall Guys’ could be,” Mediatonic CEO Dave Bailey said. Rather than move on to a new game, the London-based developer will continue to add to “Fall Guys.”

The developer recently rolled out a winter-themed season and added “squad mode” to allow gamers to work collaboratively.

What’s next for Mediatronic? Getting “Fall Guys” on more platforms like Nintendo Switch and smartphones phones, and looking to follow “Fortnite’s” success in collaborating with big franchises like the Avengers and Star Wars.

The company’s next steps won’t necessarily be a smooth path, however, as Bailey works to fight allegations of a toxic workplace environment while the company adds to a staff of 300 employees.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Running back Kalel Mullings (20) celebrates a touchdown against USC with teammates during the second half at Michigan Stadium in Ann Arbor on Saturday, Sept. 21, 2024.

House v. NCAA Lawyers Amend Settlement to Address Concerns About Boosters and NIL

Judge Claudia Wilken had concerns about the definition of the word “booster.”
Mar 5, 2024; Houston, Texas, USA; Houston Rockets owner Tilman Fertitta smiles during the third quarter against the San Antonio Spurs at Toyota Center.

Tilman Fertitta Is Finally Trying to Bring WNBA Back to Houston

Houston is the biggest U.S. market to not have a WNBA team.
A member of the Miami Dolphins training staff attends to quarterback Tua Tagovailoa

What Walking Away Would Mean for Tua Tagovailoa’s Contract

The quarterback is facing calls to retire after another concussion Thursday night.
podcast thumbnail mobile
Front Office Sports Today

Shams to ESPN; NHL Drops Puck

0:00

Featured Today

Ryan Smith Sees Salt Lake City As Next Vegas-Like Sports Town

Utah Hockey Club’s owner says all the pieces are falling into place.
October 8, 2024

How the WWE’s Farm Circuit Became a Primetime Draw

NXT produces generational talent—and it occupies a new prime-time network slot.
A DraftKings sign
October 7, 2024

A DraftKings Exec Left for Fanatics. Then the Bitter Legal Battle Began

Mike Hermalyn has been sidelined at Fanatics for nine months now.
opinion
October 6, 2024

Where Is the Dang Game? Fragmentation Has Hit Fever Pitch

A correction is coming in the increasingly confusing landscape of live sports.
patrick_mahomes

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.