Facebook Launches New Effort to Support Black Gaming Creators

    • Facebook’s answer to Twitch and YouTube Gaming has seen viewership increase 118% this year.
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Facebook Gaming announced plans to invest $10 million over the next two years to support Black gaming creators. 

The Black Gaming Creator Program is a part of Facebook’s $200 million commitment to support Black-owned businesses and organizations. 

How It Works: Creators admitted to the program will receive guaranteed monthly pay — determined by content quality and audience size — and a Facebook Gaming partnership.

Creators will also get an early look at product and access to mentorship programs. 

Facebook’s answer to Twitch and YouTube Gaming is ending 2020 on a high note. The platform surpassed one billion hours watched in Q3 and its viewership is up 118% for the year.

Twitch is the leading streaming platform, drawing roughly 63.6% of all hours watched. YouTube Gaming and Facebook Gaming trail with 22.4% and 14.0% of the market, respectively.