Facebook Gaming Aspirations

    • Facebook takes a 30% cut of in-app purchases in games and a portion of ads.
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Facebook beta launched its cloud gaming service yesterday. For now, the service is only available to some users in the U.S. on web and Android.

Games aren’t new to Facebook — the smash-hit FarmVille debuted more than a decade ago — and the cloud-streamed games will be available directly on the social media platform. More than 300 million Facebook users play games, and expanding to the cloud will allow for increased complexity. 

Free-to-play games are the focus, but potential premium games and integrations into Facebook Gaming have not been ruled out. Facebook takes a 30% cut of in-app purchases in games and a portion of ads — all while keeping users on the platform.