• Loading stock data...
Wednesday, November 13, 2024
DEADLINE EXTENDED: The Best Employers in Sports survey is now open through Nov. 13 Learn More

Formula 1 Viewership Way Up in the U.S.

Jerome Miron-USA TODAY Sports/Design: Alex Brooks

Formula 1 has exploded in popularity since Netflix debuted “Drive to Survive” in 2019, and that doesn’t appear to be slowing down any time soon.

This season’s United States Grand Prix in Austin recorded a 42% increase in viewership over the same race two years before. Nearly 400,000 fans attended the event.

Across ESPN, ESPN 2, and ABC, F1 is averaging 947,000 viewers this year — a 56% year-over-year increase.

The Austin race, which had “millions” invested in infrastructure, drew an average of 1.2 million viewers, reaching a high of 1.6 million.

The U.S. will get another coveted F1 race when the Miami Grand Prix begins in May as part of a 10-year contract.

  • The United States Grand Prix moved to Austin in 2012, the first time the event took place since 2007 in Indianapolis. 
  • 1984 was the last time there were two races in the U.S. There was a failed attempt at hosting a Weehawken, N.J., race in 2013.
  • Nevada governor Steve Sisolak has said that he’s been in talks with F1 for a Grand Prix in Las Vegas.

The Miami Grand Prix will take place on a track around Hard Rock Stadium, the home of the Miami Dolphins.

Miami Gardens mayor Rodney Harris says the race will “generate millions of dollars, not only for our economy in Miami Gardens, but for the whole South Florida region.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Vanderbilt Commodores quarterback Diego Pavia (2) throws the ball as Auburn Tigers take on Vanderbilt Commodores at Jordan-Hare Stadium in Auburn, Ala., on Saturday, Nov. 2, 2024. Vanderbilt Commodores defeated Auburn Tigers 17-7.

Vandy QB Pavia Sues NCAA for 2 More Years of Eligibility

Diego Pavia beat Alabama. Can he beat the NCAA’s eligibility rules?

F1 Revenue Dips As Q3 Race Count Slips, but Big Changes Ahead

F1’s Q3 revenue dips slightly, but billion-dollar LVMH deal fuels optimism.
Charles Leclerc

F1 Is at War With Its Drivers Over Swearing: ‘Our Members Are..

“Our members are adults,” the drivers said in a statement.
Philadelphia Eagles quarterback Jalen Hurts (1) reacts to scoring a touchdown with Philadelphia Eagles running back Saquon Barkley (26) in the fourth quarter of the NFL game against the Cincinnati Bengals at Paycor Stadium in Cincinnati on Sunday, Oct. 27, 2024.

Here’s Every NFL Team Linked to Private Equity Investments

The NFL gave the O.K. in August for PE firms to buy up to 10% of a franchise.
podcast thumbnail mobile
Front Office Sports Today

Can the NBA Cup Help Revive Lagging Viewership?

0:00

Featured Today

Former President Donald Trump waves to the crowd as he exits the putting green with his aide Walt Nauta, left, during the final round of the LIV Golf Bedminster golf tournament at Trump National Bedminster on Sunday, Aug. 13, 2023.
opinion

Trump Win Puts Sports Back in the White House

With Trump back in the White House, sports get more political again.
Members of the NY Giants run onto the field to start the game between the New York Giants and the Washington Commanders at MetLife Stadium in East Rutherford on Sunday, Nov. 3, 2024.
November 8, 2024

The NFL Is Becoming the League With No Borders

Where will the NFL go next? International expansion will only get bigger.
November 5, 2024

NFL Center Connor McGovern Is the Heir to a Potato Empire

The NFL vet’s family provides potatoes for McDonald’s, Wendy’s, and others.
Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion
November 2, 2024

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.

Premier League Transfer Spending Has Already Topped $2 Billion As Deadline Looms

Saudi Pro League teams haven’t yet matched their English counterparts.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.
John John Florence (USA) surfs in men’s round two competition during the Tokyo 2020 Olympic Summer Games at Tsurigasaki Surfing Beach.
July 29, 2024

Olympic Surfers Won’t Get Their Full Paris Moment

‘We’re kind of separate off on our own little thing over here.’
Teahupo'o Tahiti Surfing
July 26, 2024

Olympic Surfing Crashes on Tahiti Like a Wave

For Teahupo‘o’s locals, the Olympics are a mixed blessing.
July 25, 2024

Olympics: Despite Concerns, Star Athletes and Paris Spark Hope

Hope rises for a resurgent event after two pandemic-marred Olympics.