• Loading stock data...
Saturday, July 12, 2025

Equinox Gets In Sync

John E. Sokolowski-USA TODAY Sports

Universal Music Group — home to superstars Drake, Billie Eilish, Post Malone, Ariana Grande and many more — has licensed its entire catalog to Equinox Media.

The parent organization to fitness companies like SoulCycle and Equinox gyms now has access to the world’s largest music catalog for its Variis digital fitness app, which launched last March.

The move comes after at-home fitness rival Peloton has faced accusations of using improperly licensed music

  • In February, Peloton settled a lawsuit filed by a music industry group that sought more than $300 million in damages. The connected fitness company reported $49.3 million in settlement and litigation costs.
  • As part of the settlement, Peloton and the organization entered into a partnership to “work together to further optimize Peloton’s music-licensing systems and processes.” 
  • In addition to partnerships with artists like Beyoncé, Peloton recently began using remixes created exclusively for its classes.  

The Variis app offers classes across the SoulCycle, Pure Yoga, Rumble Boxing, Precision Run and Equinox brands, along with other partner brands.

These classes are like going to a concert – 60 people in the dark rocking back and forth, riding together to the beat, boxing sequences to the rhythm,” Jason LaRose, media chief executive at Equinox, told The Wall Street Journal.

Universal said it anticipates that within the next year leading fitness services will be among its top-10 revenue generators for digital accounts — which include Spotify, Apple Music and Amazon Music.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Layoffs Hit The Ringer, Spotify

About 15 employees lost their jobs this week.
July 9, 2009; Auburn Hills, MI, USA; Detroit Pistons president Joe Dumars during the press conference to introduce their new head coach John Kuester at their practice facility.

Joe Dumars Leaving NBA League Office to Run Pelicans

Joe Dumars was the architect of the 2004 champion Pistons.
Mar 20, 2025; Providence, RI, USA; Arkansas Razorbacks forward Karter Knox (11) controls the ball against Kansas Jayhawks during the first half at Amica Mutual Pavilion.

Men’s March Madness Sets Opening-Day Viewership Record

CBS Sports and TNT Sports scored big with Arkansas–Kansas.

Callaway’s LIV Deal Shows How Much Golf Has Shifted

The company has signed a first-of-its-kind club contract.

Featured Today

Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

The Surprising Ingredient That Can Improve Your VO2 Max

In the high-stakes world of sports, VO2 max—or maximum oxygen consumption—has emerged as a critical marker of endurance and performance.
Peloton Bike
October 31, 2024

Peloton Earnings Beat Expectations As It Still Loses Subscribers

Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.
September 4, 2024

Under Armour Sells MapMyFitness Back to Founders 11 Years Later

The founders sold the tracking app to the apparel giant in 2013.