• Loading stock data...
Friday, June 27, 2025

Endeavor’s Stock Debuts, Then Climbs

  • Endeavor, owner of UFC and other major properties, went public on Tuesday via an IPO.
  • The company’s stock price climbed 15% by market close on Friday.
James Duncan Davidson/Design: Alex Brooks

As Elon Musk prepares to host “Saturday Night Live” this week, the company whose board he joined in March just went public.

Endeavor, owner of the UFC, hit the New York Stock Exchange on Thursday through an initial public offering. 

In addition to UFC, Endeavor owns the Hollywood agency WME and modeling agency IMG. Its CEO, Ari Emanuel, was the inspiration for Ari Gold on HBO’s Entourage. 

UFC restarted competitions soon after the initial lockdowns in 2020 and hosted a full-capacity, indoor fight night last month. UFC president Dana White has been vocal about getting back to “normal.”

Endeavor, which currently owns 50.1% of UFC, plans to buy the rest of it, according to SEC filings.

The stock surged after its initial open, and has attracted the attention of the WallStreetBets Reddit forum — famous for its leading role in driving up the price of GameStop earlier this year. By close of business on Friday, Endeavor stock had risen 15% from its opening price of $24 to $27.56.

The company brought in more than $500 million through the IPO, and raised another $1.7 billion through a separate private placement. The company lost $625 million last year due to the pandemic despite $3.5 billion in revenue. 

Endeavor almost went public in 2019, but pulled back due to limited interest at the time.

The company will likely be opportunistic with future acquisitions, eyeing events, media, and marketing companies.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dana White’s Next Frontier: Making Jiu-Jitsu Mainstream

The TKO Group Holdings–owned competition expands once again.
Apr 3, 2022; Arlington, TX, USA; WWE owner Vince McMahon enters the arena during WrestleMania at AT&T Stadium.

Vince McMahon Has Dumped Close to $2 Billion of TKO Stock in..

The embattled WWE founder is fighting sexual assault allegations in court.
Vince McMahon

Former WWE Exec Flips on Vince McMahon in Sex Abuse Lawsuit

Janel Grant and John Laurinaitis announced their settlement Wednesday.

Featured Today

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena
June 22, 2025

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field
June 21, 2025

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.
James Harden

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
March 20, 2025

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.
Billie Jean King
February 13, 2025

Billie Jean King: ‘Billionaires, Not Millionaires’ Are Fueling Women’s Sports Boom

Billie Jean King wants more women involved in team ownership, too.
February 5, 2025

Under Armour’s Desired Turnaround Sees Sparks With Q3 Earnings Beat

The 2010s darling has been struggling to find the right formula.