Tuesday December 5, 2023

Endeavor Buys Stake in BDA Sports Management

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Ashley Landis/Pool Photo via USA TODAY Sports
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Entertainment and sports conglomerate Endeavor has purchased a stake in BDA Sports Management, which is led by NBA agent Bill Duffy. 

What’s the deal? Duffy will become an advisor in Endeavor’s sports division. WME Sports provides full-service representation for clients like Cam Newton and Serena Williams. 

Duffy will remain chairman and chief executive of BDA Sports, which represents roughly 130 players across the NBA, WNBA and other leagues.

Karen Brodkin, co-head of WME Sports, says that teaming with Duffy is part of a broader strategy to work with “more clients earlier in their career trajectory.” 

Duffy’s current clients include:

  • Luka Dončić
  • Zach LaVine
  • RJ Barrett
  • Sabrina Ionescu
  • Steve Nash

Lately, there’s been more crossover between Hollywood agencies and sports agents. 

Endeavor hired Bret Just, a noted agent for pro and college basketball coaches, last year. It also recruited NFL player agents Brian Ayrault and Ben Renzin from Creative Artists Agency to launch a football group at WME Sports.

NBA super-agent Rich Paul sold a significant stake in his Klutch Sports Group to United Talent Agency in 2019 to establish Klutch as UTA’s sports division.

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