• Loading stock data...
Tuesday, April 16, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Early Round of NBA Playoffs Setting TV Records

  • Warriors-Kings was most-watched Round 1 game in 21 years.
  • ABC’s broadcast averaged 7.5 million viewers.
Warriors vs. Kings
Darren Yamashita-USA TODAY Sports

The NBA’s early playoff TV ratings are peaking at the right time.

With the league set to begin 50 billion dollar negotiations for its next long-term cycle of media rights, NBA Playoff games are setting new viewership records.

ABC’s telecast of Game 4 of the Golden State Warriors vs. Sacramento Kings Sunday attracted the largest first-round audience across any network in 21 years, per Nielsen:

  • The telecast averaged 7,523,000 viewers – and peaked at 10,406,000 viewers during the 6 p.m. ET hour.
  • It was the most-watched first-round game since 2002 when the Los Angeles Lakers-Portland Trail Blazers, featuring the late Kobe Bryant and Shaquille O’Neal, averaged 8,555,000 viewers. 
  • Previously, the NBA Playoffs drew its most-watched Opening Weekend in 12 years. Game telecasts averaged 4.15 million viewers across The Walt Disney Co.’s ESPN/ABC and Warner Bros. Discovery Sports TNT channels.
  • TNT will televise Game 5 of the Warriors-Kings matchup Wednesday night (10 p.m. ET).
  • During the upcoming media rights negotiations, ESPN/ABC and TNT will seek to retain their national TV rights to the NBA. If they can’t close the deal during an exclusive negotiating period, the NBA could open the bidders to NBC Sports, its former media partner, and giant streamers like Amazon Prime Video, Apple, and Google/YouTube.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT

The initial portion of the NBA postseason features three former MVPs.

NBA’s Two Tourneys Drive Record Attendance

Total attendance for the 2023–24 season, which ended Sunday, was 22,538,518.

Knicks’ Resurgence Marks Peak in Dolan’s Sports Domain

The team’s on-court success is fueling a series of gains off it.
podcast thumbnail mobile
Front Office Sports Today

DeSean Jackson and LeSean McCoy Make Media Moves

0:00
0:00

Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Nike
Multiple - USA Careers
NBA
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers

Calling the Masters Can Make You—or Break You

Legends are made at Augusta—as long as they do things Augusta’s way.
April 10, 2024

The Masters’ Broadcasters Take What They Can Get

During the first two rounds, ESPN’s coverage begins at 3 p.m. ET.
April 12, 2024

Lawsuit Alleges ‘Fraudulent Coup’ at Former ‘Sports Illustrated’ Publisher

A messy situation just keeps getting messier.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 8, 2024

Sports Media Game-Changer? Skydance Eyes CBS Parent in $5B Deal

The two sides have agreed to a month of exclusive talks.
April 8, 2024

South Carolina’s Title Win Smashes Ratings Records in Caitlin Clark’s Finale

The NCAA title game became the most-watched women’s college basketball game.
April 8, 2024

WNBA Commish Wants New Media-Rights Deal to Double Old One

The media-rights deal expires in 2025 to coincide with the Caitlin Clark effect.
April 6, 2024

Iowa-UConn Draws 14.2 Million Viewers, Racks Up Records

The Final Four matchup was the most-watched women’s college basketball game in history. And we’re not done yet.