Drake’s sports portfolio is becoming as impressive as his discography.
At Sunday’s El Clásico against Real Madrid, FC Barcelona will sport the OVO owl — Drake’s logo — on its jerseys in place of Spotify’s logo, celebrating Drake’s milestone as the first artist to reach 50 billion collective streams on the platform.
Spotify has a reported $306 million deal with the club, which includes front-of-shirt branding for both the men’s and women’s teams.
- When the deal was announced, the pair revealed that similar logo exchanges are slated throughout the season to help reach new audiences.
- The platform also has naming rights to Barcelona’s Camp Nou stadium.
The club’s warmup jersey will also feature No. 50 on the back and Spotify’s logo on the front.
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Drake is the first artist to appear on FC Barcelona’s jersey, but it’s not the artist’s first foray into sports.
Earlier this year, Main Street Capital — which counts Drake and LeBron James as investors — and the New York Yankees joined RedBird Capital Partners’ reported $1.2 billion purchase of AC Milan.
Last year, sports media company Overtime raised $80 million in a Series C round that included Drake, Jeff Bezos, and Reddit co-founder Alexis Ohanian as investors.
The Canadian rapper has also invested in sports technology company StatusPro with LeBron James and Naomi Osaka.
