DraftKings To Offer Digital Streaming of Live Sports

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EuroLeague Games To Be Seen In North America Via DraftKings App

Draft Kings is betting on streaming live events to grow their business. (Image via DraftKings)

With 37% of fantasy sports users willing to pay for additional content around their favorite sports team according to @SRi_InsightsDecoding Study, it is no surprise that DraftKings is jumping on the streaming boat.

With the new partnership, customers will be able to stream select Turkish Airlines EuroLeague basketball games directly through their DraftKings mobile app and seamlessly toggle between fantasy contests and live content.

This new streaming feature reinforces DraftKings’ commitment to delivering a comprehensive platform that combines the best of fantasy and live sports content.

“Our goal is to become the one-stop destination and mobile companion for sports fans globally. Adding a live streaming component allows us to provide the best and most seamless product for our customers. This is what the future of sports looks like,” said Jason Robins, co-founder and CEO of DraftKings.

By the first quarter of 2018, DraftKings hopes to offer US and Canadian-based customers the opportunity to live-stream EuroLeague games on the DraftKings app.

Want to watch more than one game per week? Customers will be have to play in a $3 and above DraftKings contest.

Alongside the streaming, DraftKings will also create original content to support the EuroLeague product, enhancing the offering for fans.

“We are proud to be breaking new ground with such a forward-thinking partner as DraftKings,” said Jordi Bertomeu, EuroLeague Basketball President and CEO. “Combining fantasy with live-streamed games is a perfect match, not only for the countless passionate EuroLeague fans we have already, but for the many new ones who will now discover our unique brand of basketball through DraftKings.”


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