Wednesday, April 15, 2026

Diversity Push

Under Armour Lobby
Photo Credit: Under Armour

Under Armour is the latest footwear and apparel company to debut new diversity and inclusion initiatives. This comes several weeks after Adidas and Nike unveiled their own diversity and inclusion initiatives.

Adidas said a minimum of 30% of all new positions in the U.S. will be filled with Black and Latinx people, while Nike said it would focus on ‘increasing representation at all levels of the organization,’ but did not publicly state any specific hiring goals.

Under Armour’s Diversity Initiatives Include:

  • Recognizing Juneteenth as a paid holiday starting in 2021.
  • 30% of director and above positions represented by Black, Indigenous and people of color. The company is further committing to filling 12% of those roles with Black talent specifically by 2023.
  • Tripling investment in professional development for “historically underrepresented teammates to improve retention and advancement.”
  • Executive incentive pay tied to the acceleration of the diversity and inclusion goals.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 13, 2026; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (30) looks to shoot a jump shot against the Portland Trail Blazers in the third quarter at Chase Center.

Steph Curry Auctions 75 Pairs of Shoes As Sneaker Free Agency Looms

Sneakers Curry wore to a 2010 game are going for more than $50,000.

Nike Down On Earnings Amid Longer-Than-Expected Turnaround

Analysts see signs of progress but warn the recovery is going slowly.
Lululemon at Jordan Creek Towne Center on Friday, Oct. 31, 2025, in West Des Moines.

Customers Sue Lululemon for Piece of Eventual Tariff Refund

The retailer said it was raising prices in June.
Mar 13, 2026; San Francisco, California, USA; A closeup view of the shoes worn by Minnesota Timberwolves guard Anthony Edwards (5) against the Golden State Warriors in the third quarter at the Chase Center.

Adidas Claims Extortion in Suit Over Stolen NBA Star Sneaker Designs

Sole Retriever called the suit an “attack” on its “protected speech.”

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.