• Loading stock data...
Saturday, August 9, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

DirecTV Retains NFL Sunday Ticket for Business Customers

  • DirecTV will continue to offer Sunday Ticket for bars, restaurants and hotels.
  • YouTubeTV is the new home of Sunday Ticket for residential customers.
Multiple large satellites
Jayne Kamin-Oncea-USA TODAY Sports

Bars, restaurants, casinos and hotels won’t have to worry about upgrading their equipment to continue to carry NFL Sunday Ticket. 

DirecTV — the exclusive home for the NFL’s out-of-market TV package since its inception in 1994 — will continue offering Sunday Ticket to its business customers. Thursday’s announcement of the multiyear agreement comes five months after Google’s YouTubeTV secured the residential rights to Sunday Ticket.  

“DirecTV for Business delivers a market-leading, consistent and reliable sports viewing experience to fans in more than 300,000 bars, restaurants and other commercial establishments across the United States,” DirecTV Chief Sales and Service Officer Mike Wittrock said in a statement. “We’re thrilled to partner with EverPass and continue carriage of NFL Sunday Ticket.”

Financial details of the deal were not disclosed. Google is paying about $2 billion per year for the residential rights.

In March, the NFL announced the launch of EverPass Media, a company created in conjunction with RedBird Capital to handle the distribution of Sunday Ticket for commercial customers. 

When EverPass Media was unveiled, media insiders expected DirecTV to continue to offer Sunday Ticket with its major footprint in the commercial space. The bandwidth required to use YouTubeTV or another streaming service would be unworkable in many locations. 

Like it did before YouTubeTV nabbed the residential rights, DirecTV’s business offerings rely on Sunday Ticket to retain and attract commercial customers. 

On top of paying for DirecTV service, bars, and other businesses pay a sliding rate for Sunday Ticket depending on the fire code occupancy of their establishments, which can run up to tens of thousands of dollars per year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Chad Ochocinco

Shannon Sharpe, Chad Ochocinco Settle $20 Million Defamation Suit 

It’s the second multimillion-dollar lawsuit Sharpe has settled in recent weeks.
Etienne

A ‘College Football RedZone’ Is an ESPN Gold Mine—in Theory

The network would have to strike new deals with its rivals.
Jan 16, 2022; Arlington, Texas, USA; Dallas Cowboys outside linebacker Micah Parsons (11) meets with owner Jerry Jones (center) and NFL commissioner Roger Goodell (right) prior to the NFC Wild Card playoff football game against the San Francisco 49ers at AT&T Stadium. Mandatory

Micah Parsons and 6 Other Cowboys Holdouts—and How the Standoffs Ended

A brief history of Dallas Cowboys contractual disputes.

Smelling Salts Not Banned in the NFL, but Teams Can’t Hand Them..

Teams are banned from supplying smelling salts to their players.

Featured Today

Dec 14, 2019; Philadelphia, PA, USA; President Donald Trump wave during the second quarter of the game between the Navy Midshipmen and the Army Black Knights at Lincoln Financial Field

‘Political Gold’: Trump Putting His Stamp on College Sports 

Trump has embraced executive action on hot-button college sports issues.
August 3, 2025

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
NFL Network host Kimmi Chex gives Indianapolis Colts running back Jonathan Taylor a draft do-over during the second round of the 2025 NFL Draft on Friday, April 25, 2025, at Lambeau Field in Green Bay, Wisconsin. Taylor was drafted in 2020 when the draft was held virtually due to COVID.

ESPN Reaches NFL Draft Rights Extension Following Mega-Deal

The network will continue to broadcast the draft through 2030, say sources.
August 4, 2025

NFL’s Hall of Fame Game Draws 6.9M TV Viewers, Highest Since 2021

The Lions and Chargers played this year’s game in Canton, Ohio.
Apr 2, 2023; Inglewood, CA, USA; Roman Reigns during Wrestlemania Night 2 at SoFi Stadium. Mandatory Credit:
August 6, 2025

ESPN Strikes $1.6 Billion Streaming Deal With WWE

WWE’s premium live events are migrating from NBC’s Peacock in 2026.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) reacts to the crowd as they take on the Connecticut Sun in the first quarter at TD Garden.
July 30, 2025

WNBA Viewership Up Across All Networks Compared to 2024

Non-Fever games are up 37% compared to the full 2024 season.
NASCAR Cup Series driver Bubba Wallace (23) celebrates winning Sunday, July 27, 2025, the Brickyard 400 at Indianapolis Motor Speedway.
July 30, 2025

Amazon, TNT Post Near-Identical NASCAR Ratings in Debut Season

The cable channel is a new media-rights partner this season.
Jul 27, 2025; Chicago, Illinois, USA; Chicago Sky guard Kia Nurse (11) drives to the basket against Indiana Fever guard Sophie Cunningham (8) during the second half at United Center.
July 29, 2025

Fever-Sky Draws 1.5M Viewers Despite Clark, Reese Absences

Clark and Reese both missed the game due to injury.
July 29, 2025

WBD Restructuring Shows What’s Old Is New Again

WBD will become Warner Bros. and Discovery Global as two separate entities.