Sunday December 3, 2023

Dick’s Sporting Goods Reports 194% Q2 Increase in Online Sales

  • CEO Edward Stack attributed the increase to the renewed focus on health and fitness during the pandemic.
  • Net sales increased 20.1% year-over-year, to $2.71 billion from $2.26 billion.
Dick’s Sporting Goods Reports 194% Q2 Increase in Online Sales
Ethan May/IndyStar
Copy Link
Link Copied
Link Copied

As a perhaps unexpected side effect of the COVID-19 pandemic, a number of sporting goods retailers have reported major boosts to their sales over recent weeks thanks to people embracing fitness and outdoor activities while other pastimes are inaccessible.

Pennsylvania-based Dick’s Sporting Goods is no exception: the retailer’s digital sales skyrocketed in the quarter running April to June. Online sales, including curbside pickup, grew 194% year-over-year.

“During this pandemic, the importance of health and fitness has accelerated and participation in socially distant, outdoor activities has increased,” Dick’s Sporting Goods CEO Edward Stack said in a statement. “There has also been a greater shift toward athletic and active lifestyle product with people spending more time working and exercising at home.”

Approximately 15% of brick-and-mortar stores were closed during the quarter. The company reported that sales at stores that have been open at least 12 months rose 20.7% from a year ago. Online sales accounted for about 30% of total revenue during the quarter, up 12% from the second quarter of 2019.

Net sales increased 20.1% year-over-year, to $2.71 billion from $2.26 billion.

Dick’s Sporting Goods President Lauren Hobart said the company’s growth was bolstered by an increase in average ticket and transactions, and by substantial growth in the apparel and footwear categories, which were already two of the store’s strongest.

The company’s trajectory is similar to that of major athleticwear brands like Nike and Adidas. Nike reported that its online sales were up 75% in the quarter ending in May. Adidas reported that despite a 35% drop in revenue in its quarter ending in June, its online sales were up 93%

The news of Dick’s Sports Goods’ massive quarter also comes as Nike is reportedly ending its relationships with several major online retailers, including Zappos and Dillard’s, as it focuses on its own channels. That could lead to a further boost for stores the brand remains in.

Copy Link
Link Copied
Link Copied

What to Read

Sports Apparel Giants Looking For Holiday Season Turnaround

Once-surging category enters the critical selling period mired in a slump.

Roger Federer-Backed On Is Growing While Others Stumble

Federer backs Swiss athletic shoe and apparel maker On.
Under Armour

Under Armour Is Latest Sportswear Giant To See Revenue Drop

North American sales were weak in the most recent quarter.
Adidas Yeezy shoes on a shelf.

Yeezy Sales Generate $374M In Weak Quarter For Adidas

Adidas reported a decline in operating profits during its most recent quater.
podcast thumbnail mobile
Front Office Sports Today

CFP Looking to Super Bowl for Media Rights Plan


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
The swoosh logo at Nike Eugene.

Nike Misses Revenue Wall Street’s Projections, But Company’s Stock Soar

The company offset the shortfall by exceeding expectations in earnings per share.
June 30, 2023

Nike To Revive Kobe Signature Shoe Line

Late HOFer will again be the center of a signature shoe line.
The PGA Tour and PIF have a self-imposed Dec. 31 deadline to finalize their golf merger.
August 7, 2023

Saudi Arabia’s PIF Aims Higher With Launch of Sports-Focused Investment Company

The PIF has launched a new company, SRJ Sports Investments.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
At Dick's Sporting Goods in Fairless Hills, Store Administrative Assistant Christine Vandfermay, of Philadelphia, restocks some Philadelphia Eagles items.
May 23, 2023

Dick’s Sporting Goods Sees Modest Growth, Less Foot Traffic

Dick's Sporting Goods saw a 5.3% increase in net sales in Q1.
Hellen Obiri of Kenya crosses the finish line to win the women's division at the 2023 Boston Marathon.
May 16, 2023

On Wants More Star Power, Visibility for Next Growth Phase

On is looking to grow through tennis and other verticals.
May 11, 2023

Topgolf Callaway Lowers Sales Expectations

Callaway cut its profit forecast for this year.
May 10, 2023

Endeavor Posts Record Quarter Amid UFC-WWE Merger Plans

Endeavor bought WWE in April, it also sold its IMG for $1.25B.