Tuesday, July 28, 2026

Broncos’ Stadium Gets $100M Makeover Under New Ownership Group

  • Just over a year after taking over as owner of the Denver Broncos, Rob Walton makes his first serious investment in his team’s stadium.
  • The crown jewel of the project is a 72-foot tall, 225-foot wide video board looming over the south end zone.
A view of a Denver Broncos logo on a building at the team's training camp.
Isaiah J. Downing-USA TODAY Sports

Just over a year after officially taking over as owner of the Denver Broncos, Rob Walton has made his first serious investment in his team’s home stadium.

The Broncos unveiled $100 million worth of upgrades to Empower Field at Mile High ahead of their final preseason game. Team officials said the renovations, completed this offseason, were some of the most extensive in the stadium’s history.

“As we look toward the future with the long-term plans for our stadium, we are equally focused on the present to ensure Empower Field at Mile High remains a premier sports and entertainment venue,” said Broncos president Damani Leech.

The crown jewel of the project is a 72-foot tall, 225-foot wide video board looming over the south end zone. Additionally, there are 11 new LED boards throughout the stadium. The stadium also improved its elevators, added WiFi service, and made changes to the team store and premium hospitality areas.

Concessions also got a boost: There are new food items on offer, and 12 local restaurants have a presence in the concourses. There will also be several “autonomous markets” to buy food and drink throughout the stadium.

New Venue Debate

The multimillion-dollar improvements should satisfy fans as the team’s new owners debate whether or not to construct a new stadium. Besides Walton, other parties in the ownership group include former U.S. Secretary of State Condoleezza Rice and Formula 1 driver Lewis Hamilton.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL’s Next Commissioner: 11 Possible Roger Goodell Successors

NFL owners eventually will need a successor to Roger Goodell, just not yet.

Royals Stadium’s $600M in City Funding Faces Local Opposition

Protesters shut down a zoning meeting about the planned ballpark project.
Feb 5, 2026; San Francisco, CA, USA; A NFL shield logo at the NFL Honors Red Carpet before Super Bowl LX at Palace of Fine Arts.

NFL Sounds Alarm on ‘Objectionable’ Prediction Markets

The league flagged a number of concerns as the deadline for public comments hit.
Sponsored

The Football Marketing Offensive Playbook

Why football is a powerful brand stage in sports, and how to activate during the moments that matter most to football fans.
podcast thumbnail mobile
Front Office Sports Today

7/28/26 – 76ers’ Huge TV Boost, UNC GM Investigation, Stanford’s Unionization Process

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Jul 24, 2026; St. Petersburg, Florida, USA; Tampa Bay Rays second baseman Ryan Vilade (26) hits a two run home run in the second inning against the Tampa Bay Rays at Tropicana Field.

Tampa City Council Poses New Hurdles for Rays Stadium

Tampa Mayor Jane Castor said “it defies common sense.”
July 9, 2026

Bears’ Indiana Stadium Plans in ‘Red Zone,’ Governor Says

The NFL team is drawing closer to a long-awaited stadium decision.
Apr 26, 2026; Portland, Oregon, USA; Portland Trail Blazers forward Jerami Grant (9) scores a basket during the second half against San Antonio Spurs forward Keldon Johnson (3) during game four of the first round of the 2026 NBA Playoffs at Moda Center.
July 20, 2026

Blazers and City Increasingly at Odds Over Arena Funding

The arena funding debate has devolved into a three-way fight.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
Jul 8, 2026; St. Petersburg, Florida, USA; Tampa Bay Rays third baseman Junior Caminero (13) greets designated hitter Yandy Diaz (2) after scoring a run against the New York Yankees in the third inning at Tropicana Field.
July 9, 2026

Rays Tout New Stadium Designs As Funding Talks Continue

The club unveiled interior ballpark designs while funding negotiations continue.
Apr 2, 2026; Portland, Oregon, USA; Tom Dundon, owner of the Portland Trail Blazers, visits with fans after a game against the New Orleans Pelicans at Moda Center.
June 25, 2026

Dundon: Taxpayers Should Foot the Bill for Portland Arena Makeover

The NBA team owner pushed back on private financing for the arena renovation.
June 24, 2026

Portland Arena Standoff Revives Fears Over Trail Blazers Future

Portland’s mayor and city council spar over helping fund arena renovations.
June 15, 2026

Dallas Stars ‘Getting Married’ to Plano With $3B Arena Move

The NHL team sees its forthcoming home city as a regional hub.