• Loading stock data...
Thursday, June 13, 2024

Uninterrupted, DAZN ’40 Days’ Collaboration Goes Deep into Boxers’ Lives

Uninterrupted DAZN 40 Days
Photo Credit: Joe Camporeale-USA TODAY Sports
Uninterrupted DAZN 40 Days

Photo Credit: Joe Camporeale-USA TODAY Sports

Two emerging digital media companies are coming together, as Uninterrupted and DAZN have partnered on “40 Days,” a docuseries chronicling the buildup Saturday’s boxing match between Canelo Alvarez and Daniel Jacobs.

Uninterrupted produced the series for DAZN, with co-founders LeBron James and Maverick Carter serving as executive producers. It’s the first in what is expected to become a long-running slate of boxing content produced by Uninterrupted for DAZN and Golden Boy Promotions. The title references the eight weeks of training required prior to a match. The series debuted on April 23 on Uninterrupted’s and DAZN channels and later made its way on Univision, NBC Sports Network and other regional sports networks such as MSG. Part Two of the series debuted on Tuesday.

The fight itself will be streamed exclusively on DAZN on Saturday.

READ MORE: Building on Country Pride, Combate Americas Looks for Big 2019

“Uninterrupted is always looking for new ways to tell authentic athlete stories,” said Carter, who’s also Uninterrupted CEO. “So when DAZN approached us about making documentaries about some of the biggest names in boxing, we were excited about the opportunity to work with these athletes to tell a fuller human story.”

DAZN connected with Uninterrupted because of the company’s focus on athlete empowerment and the ability to tell deeper stories than previous, similar pre-event documentary series. The hope is to showcase a new side of boxers to a global audience.

“These documentaries will shine a light on the three-dimensional aspect of who these athletes are outside of the ring and empower them to tell their own stories as they prepare for some of the biggest moments in their boxing careers,” Carter said.

While DAZN representatives were complimentary of HBO’s 24/7 series and the trail it blazed for behind-the-scenes access to athletes, the goal for “40 Days” is to enhance that perspective. The hope is to merge the 24/7 type of docuseries with the sort of depth, entertainment and outside sources on par with ESPN’s 30 For 30 documentaries, a project DAZN Executive Chairman John Skipper helped bring to prominence during his tenure at ESPN.

[mc4wp_form id=”8260″]

Skipper believes having James and Carter play a role in the production process to tell the stories provides fans an exceptional look behind the scenes through their extensive experience in telling athlete stories. The Canelo-Jacobs fight also provided a strong launch point for the series, as Canelo enters as WBC, WBA, Lineal and Ring Magazine Middleweight World Champion,  while Jacobs is the IBF Middleweight World Champion.

“Live events are going to drive our business in the U.S.,” Skipper said. “We want to invest in original content to drive awareness of our big events. There are literally no better teammates than LeBron James and Maverick Carter to accomplish that.”

Carter, a longtime boxing fan, was excited to jump into the partnership for “the opportunity to give these athletes a platform to tell a story beyond the ring.” In the bigger picture, it also provides Uninterrupted with access to some of the biggest names in boxing and the global streaming distribution platform of DAZN.

READ MORE: UFC Looks to Asia as Next Frontier of Expansion Efforts

And for Golden Boy, it’s a way to leverage a tentpole event into a relationship with up-and-coming companies.

“These are exciting times for the sport of boxing, and this partnership between Uninterrupted is yet another example of that,” Golden Boy Chairman and CEO Oscar De La Hoya said in a release. “This is excellent for the sport as it will provide the kind of unique lens that only LeBron James and Maverick Carter can bring.”

In DAZN’s quest to become the leader in sports streaming, there certainly could be more in the works for other sports should the “40 Days” experiment in behind-the-scenes realm works, as Skipper said the company will heavily invest in original programming in the coming months.

For right now, the partnership represents a beneficial relationship for all three parties.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 13, 2024; Hartford, CT, USA; UConn Huskies head coach Dan Hurley greets fans as he arrives at the state capitol before the teams victory parade.

The Many Beneficiaries of Dan Hurley’s UConn Career Crisis

His return inadvertently helped the players, athletic department, and perhaps the conference.
Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
podcast thumbnail mobile
Front Office Sports Today

Stanley Cup Final a Clash of Vastly Different Markets

0:00

Featured Today

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Pac-12
June 1, 2024

The Pac-12 Wants Everybody to Know That It Isn’t Dead Yet

With a broadcast studio and two schools, the league plans to rebuild.
Jan 11, 2024; Paris, FRANCE; NBA commissioner Adam Silver speaks before a NBA Game between the Brooklyn Nets and the Cleveland Cavaliers at AccorHotels Arena.
May 26, 2024

Adam Silver Is the Real Winner in the Battle for the NBA’s Rights Future

For the past decade, the commissioner has been playing chess, not checkers.
NCAA headquarters in Indianapolis. Ncaahall 311477 Jpg
May 25, 2024

From Revenue-Sharing to Private Equity: Breaking Down the NCAA’s Historic Week

Commercialization of college sports has never been more evident than this week.

Sage Steele Claims in Suit That Her Agents Prioritized Relationship With ESPN Over Her

She says CAA chose its relationship over ESPN over advocating for her.
June 11, 2024

USA Cricket Is on the Cusp of a Historic Win. But Who Can Watch?

On Wednesday, the U.S. will face the pre-tournament favorite, India.
June 12, 2024

Paramount-Skydance Merger Off: Could Deal With WBD Be Revived?

Shari Redstone abruptly calls off potential merger discussions between the CBS Sports parent and Skydance Media.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 11, 2024

ESPN Extension Could Set Up Shannon Sharpe As Stephen A. Smith’s Successor

Sharpe is writing one of the great career comebacks in sports TV history.
June 11, 2024

After Long-Term French Open Deal, What’s Next for TNT Sports?

A 10-year rights deal for the French Open immediately becomes the longest in Warner Bros. Discovery’s portfolio.
June 10, 2024

What Would TNT Sports Look Like Without the NBA? Here’s What We Know

Warner Bros. Discovery still has plenty of other sports rights.
June 6, 2024

NBA Media-Rights Talks: Silver Says Deals Are Near, Wants to ‘Wrap It Up’

The commissioner highlights the ‘complexity’ of the high-profile media-rights negotiations.