• Loading stock data...
Friday, February 14, 2025

Crypto.com Tops $400M in Sports Deals

  • Crypto.com announced that it will have a patch appearing on Philadelphia 76ers jerseys.
  • This brings the total of the company’s deals with sports brands to more than $400 million.
Crypto.com/Design: Alex Brooks

Crypto.com announced on Wednesday that it will have a patch appearing on Philadelphia 76ers jerseys for the next six years, bringing the total value of the company’s deals with sports brands to more than $400 million.

The Hong-Kong based cryptocurrency operator’s deal with the 76ers is worth roughly $10 million annually, according to the Philadelphia Business Journal. The deal marks Crypto.com’s first in the NBA.

The two entities will also collaborate on NFTs.

Crypto.com has been quite aggressive about establishing a footprint in sports.

  • It signed a one-year sponsorship deal with the NHL’s Montreal Canadiens in March. 
  • It announced a five-year, $100 million global partnership with Formula 1 in June. 
  • It signed a 10-year, $175 million branding deal with UFC in July. 
  • It secured a multiyear partnership with Serie A in August. 
  • Last week, it inked a three-year, $29.5 million to $35.4 million deal with Paris Saint-Germain.

Introduced in 2016, NBA jersey patches have sold for an average of $7 million to $10 million per year.

Earlier this week, the Los Angeles Lakers secured a five-year jersey patch sponsorship worth more than $100 million with Bibigo, a brand under CJ CheilJedang, the No. 1 food company in South Korea.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
ESPN, Top Rank Boxing

ESPN Parting Ways With Top Rank Boxing After Eight Years

The boxing business has been in a state of flux for several years.
Nov 3, 2024; Philadelphia, Pennsylvania, USA; General view of the inside bowl of Lincoln Financial Field before a game between the Philadelphia Eagles and the Jacksonville Jaguars.

Will Eagles’ Super Bowl Win Spark New Stadium Talks in South Philly?

The Super Bowl champions are considering various facility options.
U.S. Soccer Federation president Carlos Cordeiro (left) and Sunil Gulati (center) and MLS commissioner Don Garber (right) pose for a photo.

Billionaire Who Chaired NASL Admits He Used Burner Account to Attack MLS,..

Rocco Commisso, the Mediacom founder, compared the MLS commissioner to Harvey Weinstein.

Featured Today

Jan 9, 2025; Pittsburgh, Pennsylvania, USA; Edmonton Oilers center Connor McDavid (97) checks Pittsburgh Penguins center Sidney Crosby (87) during the third period at PPG Paints Arena

‘Important’ 4 Nations Face-Off Can Be NHL’s All-Star Antidote

“The stars have been lobbying the league for an event like this.”
Brady and Mahomes
February 8, 2025

Chiefs Fatigue Is Real. It’s Nowhere Near Patriots Hate Yet

People who have covered both teams say the difference is stark.
Nov 24, 2024; Inglewood, California, USA; Philadelphia Eagles quarterback Jalen Hurts (1) celebrates with running back Saquon Barkley (26) after the Eagles defeat the Los Angeles Rams during the first half at SoFi Stadium.
February 7, 2025

How the Eagles Reinvented Championship Roster Construction

Philadelphia is one of the most innovative franchises in the NFL.
February 3, 2025

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
exclusive

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

The golfer has made more than $43 million individually from LIV.
November 13, 2024

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.
December 4, 2024

U.S. Firm Makes $310M Bet on Soccer by Forming Superagency

The U.S.-based investment company makes a significant play in international soccer.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 27, 2024; Seattle, Washington, USA; Buffalo Bills quarterback Josh Allen (17) passes against the Seattle Seahawks during the second quarter at Lumen Field.
October 30, 2024

Buffalo Bills in Talks to Sell Stake to PE Firm Arctos: Report

Arctos already has a slice of Paris Saint-Germain and the PGA Tour, among other assets.
Jul 7, 2021; Tampa, Florida, USA; Tampa Bay Lightning owner Jeff Vinik hoists the Stanley Cup after the Lightning defeated the Montreal Canadiens 1-0 in game five to win the 2021 Stanley Cup Final at Amalie Arena.
October 25, 2024

Lightning Sell at $1.8B Valuation, Nearly Double Prior NHL Record

The Lightning unveiled a multistep and multiyear sale process.
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.
October 9, 2024

Why Mark Cuban Sold the Dallas Mavericks When He Did

Cuban sold his majority stake to the Adelson family in December 2023.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.
October 2, 2024

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.