America’s Team wants to continue providing a premium experience for fans at its $1.3 billion stadium.
The Dallas Cowboys are reportedly planning upgrades at AT&T Stadium that could cost approximately $295 million.
Owned by Jerry Jones, who has a net worth of $13.9 billion, per Forbes — the team intends to upgrade the stadium’s premium spaces ahead of hosting matches for the 2026 FIFA World Cup. The team also plans to upgrade technology throughout the facility.
- AT&T Stadium, formerly Cowboys Stadium, opened in 2009 and has been coined the “Taj Mahal of football.”
- The facility has a standard capacity of 80,000 that can be expanded to 100,000.
- It hosted Super Bowl XLV in 2011 between the Green Bay Packers and Pittsburgh Steelers. Jones aims to have the stadium host another Super Bowl, along with other major events.
Costs for the upgrades at AT&T Stadium will be paid by the Cowboys, but the team is seeking assistance by asking the other 31 NFL teams for approval to withhold their customary contributions to shared gate revenue — a method commonly used to finance facility upgrades.
The Cowboys — the most valuable sports team in the world at $8 billion — also plan to submit a waiver for the NFL’s $600 million team debt limit.
Not Alone
The Denver Broncos are planning $100 million in upgrades at Empower Field at Mile High. The refurbishment comes after the stadium was damaged by a fire in March that impacted 14 suites and roughly 200 club seats at the 76,000-capacity venue.
![Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.](https://frontofficesports.com/wp-content/uploads/2025/03/USATSI_25429594_168416386_lowres-e1742146262321.jpg?quality=100&w=1024)
