• Loading stock data...
Friday, August 22, 2025
The biggest names in sports media. All in one room. Buy tickets now!

Cooper Flagg Makes Mavericks, New Balance Debut in Win Over Bronny

Neither Cooper Flagg nor Bronny James dominated in their highly-anticipated matchup on Thursday, but the game went down to the wire. 

Jul 10, 2025; Las Vegas, NV, USA; Dallas Mavericks forward Cooper Flagg (32) dunks against the Los Angeles Lakers in the first quarter of their game at Thomas & Mack Center.
Candice Ward-Imagn Images

LAS VEGAS — Cooper Flagg’s long-awaited professional and New Balance debut started rough, but ended in a thriller. 

On Thursday night, the No. 1 pick in June’s NBA Draft helped fill the lower bowl of Thomas & Mack Center for summer league’s first marquee matchup, which pitted him and the Mavericks against Bronny James and the Lakers.

While neither player dominated the game, the matchup lived up to the hype with an 87–85 Mavericks win after James missed a game-winning 3-pointer in the final seconds. Getting into the game wasn’t cheap: the average ticket price was $201 and courtside seats went for $2,500, a record for summer league. 

Flagg got a steal late in the first quarter and threw down a monstrous dunk for his first professional points, but finished with just 10 points on 5-for-21 shooting. He made up for it in other areas, snagging six rebounds, four assists, and a key block with 1:10 left in the game to help seal the win. 

“That might be one of the worst games of my life,” Flagg told reporters after the game.”I just couldn’t really get into a rhythm.” 

Despite his poor performance, Flagg still drew respect for his play. Lakers assistant coach Lindsey Harding called Flagg “the future of the league,” which is why she elected to double-team him on the game’s opening possession. 

Flagg’s debut didn’t draw a celebrity row of the Knicks caliber, but included plenty of noteworthy faces beyond the usual NBA personnel. Raiders rookie Ashton Jeanty sat courtside, as did his new teammate and fellow Duke alum Kyrie Irving, who’s currently rehabbing a torn ACL. Former North Carolina coach Roy Williams sat in the first row. Mavericks owner Patrick Dumont was also in the building. 

Eyes on New Balance 

The game was also Flagg’s first wearing New Balance shoes 11 months after agreeing to a multi-year deal with the company in August 2024. The deal came while he was still at Duke, which is sponsored by Nike, preventing Flagg from representing the company for his long collegiate season. Flagg had played for Nike schools and travel teams his entire amateur career before signing with the Boston-based shoe company. 

The 6-foot-9 forward wore the Hesi Low in powder blue to match the team’s color scheme. 

James and Flagg matched up with each other periodically throughout the game with both players scoring over the other at times and James successfully getting a stop on Flagg after being posted up—much to the crowd’s delight. The No. 55 pick in the 2024 draft, James will always be his father’s son to an extent in basketball circles, but remains a crowd favorite as “We Want Bronny” chants regularly filled the arena on Thursday. 

“Just trying to hold my ground,” James said of Flagg. “He’s got like half a foot on me… He’s going to be something special.”

Noticeably absent from the game was the elder LeBron James, who’s been quiet about his status on the team since opting into his $52.6 million player option on June 29, while voicing displeasure in the team’s current long-term planning through intermediaries

James’s wife, Savannah, and daughter, Zhuri, were seen at the game to support Bronny, but the NBA legend wasn’t around. James had an interest in both ends of the matchup after he spent time with Flagg in Vegas a year ago when the then-17-year-old trained with Team USA ahead of the Paris Olympics as a member of the select team. 

Bronny was asked about his father’s future with the organization before the team left for summer league and gave a nonanswer on the situation. 

“There’s a lot of stuff going around that I don’t really pay attention to,” Bronny said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Malik Beasley

Malik Beasley Could Still Be Charged in Gambling Probe Despite Feds Dropping..

Beasley’s lawyer is hoping his client can return to the NBA.
Nov 23, 2024; Minneapolis, Minnesota, USA; Penn State Nittany Lions head coach James Franklin looks at quarterback Drew Allar (15) during the first quarter against the Minnesota Golden Gophers at Huntington Bank Stadium.

Private Equity Enters College Sports—Without the Equity

As college football starts, lending agreements have become PE’s best way in.

SEC Adopts 9-Game Conference Schedule As CFP Changes Loom

The conference matches schedule formats used by the Big Ten and Big 12.
Mo Vaughn

How Michael Bloomberg Jump-Started Mo Vaughn’s Business Career

The Red Sox legend had a sprawling housing empire before starting a podcast.

Featured Today

Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.
Sep 8, 2024; East Rutherford, New Jersey, USA; New York Giants running back Eric Gray (20) returns a kickoff against the Minnesota Vikings during the first half at MetLife Stadium.
August 18, 2025

‘Fauxbacks’ Throw Back to a Retro Uniform That Never Existed

Many throwback jerseys are brand-new designs or “Franken-Unis.”
August 17, 2025

‘Labubu Gang’: The Creepy-Cute Dolls Sweeping Pro Sports

The creepy-cute doll is the hottest collectible—and fashion statement.
Middle Tennessee wide receiver Cam'ron Lacy (86) catches a pass and carries the ball during the season final home football game against New Mexico State on Saturday, Nov. 23, 2024.
August 15, 2025

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs.
Samuel Basallo

Orioles Give Catcher Record Extension Amid Adley Rutschman’s Stunning Fall

Samuel Basallo’s reported $67M deal would be a record for pre-arbitration catchers.
August 20, 2025

Tony Hawk Finds His Enduring Fame ‘Baffling’

The skateboarder said it’s “still kind of a shock” to be recognized.
Aug 20, 2025; Los Angeles, California, USA; Dallas Wings guard Paige Bueckers (5) celebrates in the second half as LA Sparks guard Rae Burrell (12) watches at Crypto.com Arena.
August 21, 2025

Paige Bueckers Wowing Crowds, Selling Jerseys Despite Wings Losses

Bueckers is second in youth jersey sales.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
August 20, 2025

Struggling Kyle Tucker Benched Shortly After $600M Contract Buzz

The Cubs take action with their star outfielder ahead of his free agency.
August 20, 2025

Sophie Cunningham Receives 3rd WNBA Fine for Criticizing Refs

This is Cunningham’s third fine in about a month.
Daniel Jones
August 20, 2025

Vikings Set to Benefit from Colts Making Daniel Jones Starter

Jones never played a snap for Minnesota.
Aug 17, 2025; Uncasville, Connecticut, USA; Connecticut Sun center Tina Charles (31) and Indiana Fever guard Sophie Cunningham (8) work for the ball in the first half at Mohegan Sun Arena.
August 19, 2025

Sophie Cunningham’s Torn MCL Yet Another Fever Setback

The Fever guard is out for the remainder of the season.