FOS will produce business-focused creative content around key NASCAR moments and tentpole events like NASCAR Championship Weekend in Miami
NEW YORK — Front Office Sports, the leading multiplatform media and news organization covering the business of sports, and NASCAR, one of the top-ranked motorsports organizations in the world, today announced a new content partnership that will bring audiences closer to key NASCAR moments and tentpole events through access-driven, behind-the-scenes content.
During this dynamic content partnership, FOS will produce original storytelling projects surrounding marquee NASCAR events like key Chase race weekends and NASCAR Championship Weekend.
“Today’s sports fans are looking for a deeper connection to the leagues they love, extending far beyond what happens on race day,” said Adam White, CEO of Front Office Sports. “We are thrilled to be working with one of the largest spectator sports leagues in America on a partnership that will bring fans closer than ever to the exciting world of stock car racing.”
“There’s tremendous momentum around NASCAR right now, and fans and industry audiences alike are increasingly interested in what happens beyond the race itself,” said Jess Smith, Vice President, Brand and Content, NASCAR. “Front Office Sports has built a trusted platform for telling the business of sports, and together we’ll showcase the innovation, personalities and defining moments that continue driving NASCAR forward while giving audiences an authentic look at everything that goes into our sport.”
NASCAR joins the NFL, PGA Tour, WWE, and NWSL as the most recent sports organization to strike a content partnership with FOS. In 2025, NASCAR was named as one of Front Office Sports’ Most Innovative Leagues.
ABOUT FRONT OFFICE SPORTS
Front Office Sports is the leading multiplatform media and news organization covering the business of sports, boasting an audience that every month delivers more than 200 million social impressions, 35 million newsletter opens, 30 million video views, and 2.5 million page views. In addition, with more than 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America. Front Office Sports was named one of Fast Company’s Most Innovative Companies in 2021, AdWeek’s Hottest in Sports in 2022, and listed on Inc. 5000 in 2023 and 2025, recognizing the fastest-growing private companies in America.
ABOUT NASCAR
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.