FOS to showcase PGA TOUR Signature Events and moments through business focused storytelling.
NEW YORK — The PGA TOUR and Front Office Sports (FOS), the leading multiplatform media and news organization covering the business of sports, today announced a multi-year content agreement.
The multi-year deal will bring fans closer to the business stories that dominate mainstream conversation through access-driven and behind-the-scenes content from key PGA TOUR moments.
“Front Office Sports has built a highly engaged audience through unique storytelling and insights into the business of sports,” said Sean Halbmaier, Vice President of Marketing Operations at the PGA TOUR. “Through this partnership, we’ll amplify the stories of our world-class athletes, elevate our tournaments, and showcase the continued momentum behind the PGA TOUR.”
This unique content partnership supports the PGA TOUR’s heightened focus on new content and engaging partnerships designed to broaden the PGA TOUR’s fan base. FOS will collaborate on content development around PGA TOUR tentpole events, including THE PLAYERS Championship, FedExCup Playoffs, and more.
“The business of golf is a major cornerstone of our coverage at Front Office Sports,” said Adam White, chief executive officer of Front Office Sports. “As golf continues to grow and audience interest increases, FOS’s partnership with the PGA TOUR will allow us to expand how we bring to life major moments in the sport.”
FOS’s partnership with the PGA TOUR follows the outlet’s similar deals with the National Football League, NWSL, and WWE.
About Front Office Sports
Front Office Sports is the leading multiplatform media and news organization covering the business of sports, boasting an audience that every month delivers more than 200 million social impressions, 35 million newsletter opens, 30 million video views, and 2.5 million page views. In addition, with more than 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America. Front Office Sports was named one of Fast Company’s Most Innovative Companies in 2021, AdWeek’s Hottest in Sports in 2022 and 2024, and listed on Inc. 5000 in 2023 and 2025, recognizing the fastest-growing private companies in America.
About PGA TOUR
The PGA TOUR’s mission is to deliver the world’s most compelling professional golf competition, featuring the sport’s greatest players, for fans, partners and communities. The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, operates the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Americas and PGA TOUR University. To date, events across all Tours have generated more than $4 billion in charitable giving.