Company News
May 14, 2024

Front Office Sports, Publicis Sports and NBC Sports to Host “Future Of Sports” Event at Cannes Lions

The exclusive event in celebration of sports media will take place on Wednesday, June 19th 

NEW YORK – Front Office Sports (FOS), the leading multi-platform media and news organization covering the business of sports, today announced it will be hosting an event in partnership with Publicis Sports and NBC Sports during the Cannes Lions International Festival of Creativity on June 19th. The event will celebrate sports media on a global level for an afternoon of engaging keynotes, discussion, and networking.

The event will focus on the most pressing issues in sports media, including women’s sports equity, the evolution of sports partnerships, and the next decade of global sports. Programming topics will include everything from the growth, emergence and staying power of women’s sports to the fundamental role sports will play in the future of media. Sports sponsorship measurement & data platform Relo Metrics and soccer media and entertainment company Footballco are two of the event’s partners, with others to be announced.

“We’re seeing sports become an even larger topic this year at Cannes Lions as investments in sports media companies continue to grow and deals for advertising rights skyrocket,” said Adam White, CEO and Founder of Front Office Sports. “We’re thrilled to be partnering with NBC Sports and Publicis Sports on this event and look forward to an afternoon of discussion and networking with some of the best reporters, media executives and advertisers in the game.”

“Cannes continues to be an important moment for brands, agencies and partners to come together to discuss the future of the industry,” said Jon Tuck, President of Publicis Sports. “There is no denying the power of sports and its growing importance in the marketing mix, so we’re excited to partner with Front Office Sports and NBC Sports to deliver new insights and help our clients continue to grow in the sports partnerships space.”

“Watching live sports on television is the next best thing to experiencing it in person. The immediate engagement from fans is why NBCUniversal is rallying behind the power of live sports on any screen – linear or streaming – for viewers to experience the game in new ways through sports-centric ad innovations and for marketers to be part of that moment in time. We’re excited to host a conversation about the future of sports with Front Office Sports and Publicis Sports at Cannes Lions this year,” said Peter Lazarus, Executive Vice President, Advertising & Partnerships, NBC Sports.

This event will take place at NBCUniversal’s Cannes venue, Le Studio at 2pm. The event is not open to the public and is by invite only. To request an invitation to attend, please fill out the form HERE


About Front Office Sports 

Front Office Sports is the leading multi-platform media and news organization covering the business of sports, boasting an audience that every month delivers more than 175 million social impressions, 35 million newsletter opens, 10 million video views, and two million page views. In addition, with over 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America. Front Office Sports was named one of Fast Company’s Most Innovative Companies in 2021, AdWeek’s Hottest in Sports in 2022 and 2024, and listed on Inc. 5000 in 2023, recognizing the fastest-growing private companies in America.

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