Future of Sports – Cannes

June 19, 2024

In collaboration with Publicis Sports and NBC Sports, join us on June 19th for an afternoon of networking and creative conversations during the Cannes Lions International Festival of Creativity.

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About The Event

Join us June 19th for an afternoon of networking and creative conversations. As creatives in the communications and advertising fields gather for the Cannes Lions International Festival of Creativity, we will celebrate sports media on a global level for an afternoon of engaging keynotes, discussion, and networking.

The exclusive event, hosted in partnership with Publicis Sports and NBC Sports, will unpack major topics in sports media today, including women’s sports equity, the evolution of sports partnerships, and the next decade of global sports.

Agenda

2:00-2:10 PM

Opening Remarks

2:10-2:35 PM

Fireside 1: Unpacking the Future of Sports

Sports: always dynamic and always evolving. Check in with leaders in the sports entertainment space as they preview what is on the horizon for the Future of Sports and set the stage for an afternoon full of compelling discussions with executives from across the sports sphere.

2:35-3pm

The Next Decade of Global Sports

Brand leaders in sports reveal their predictions for what the future of sports will bring. A new dominance in racquet sports? Integration between major sports leagues? Expansion into new markets? All of it will be on the table for our final brand-centric conversation of the afternoon.

3-3:25PM

The Growth, Emergence and Staying Power of Women’s Sports

If 2024 has taught us anything, it is don’t sleep on Women’s Sports. This year we have witnessed record breaking ticket sales, viewership and brand deals within female lead sports. Needless to say, investment in women’s sports is on the rise. Check in with former and current athletes, brands and leagues as they highlight the current landscape of women’s sports and where it is headed.

3:35-4PM

The Fundamental Role of Sports in the Future of Media

Viewership, Streaming, Media Rights, Advertising– have all been impacted by the sports– a significant audience driver for all platforms. How have brands pivoted their strategy in this ever-changing media landscape, and what are the key takeaways from the latest deals? Hear from media executives and brands alike on how they are navigating this new normal and developing valuable relationships with fans.

4:10-4:35pm

The Evolution of Sports Partnerships from IP Based to Fully Integrated Programs

Teams, leagues and athletes, (now from beyond just the professional capacity), have always been a staple for brands looking for strategic partnerships to amplify their message. What impact has new technology, measurement, and social media access given to these once very straight forward deals? Hear from brand leaders on how they approach sports deals and what makes today’s landscape so unique.

4:35-5PM

Second Acts: Athletes on Athletes