• Loading stock data...
Friday, April 25, 2025

Colorado’s PointsBet Deal Worth North of $1.6 Million, Reports Say

  • The school and betting operator announced a five-year deal in September.
  • Colorado will receive $30 per referral on top of regular payments.
Colorado’s PointsBet Deal Worth North of $1.6 Million
Ron Chenoy-USA TODAY Sports

The University of Colorado’s deal with betting operator PointsBet is worth over $1.625 million, according to Sports Illustrated, which obtained a copy of the contract.

The deal, believed to be the first of its kind in major college athletics, was announced in September. 

PointsBet will pay Colorado quarterly, with the amounts increasing each year. Yearly totals are $305,000 in 2021, $315,000 in 2022, $325,000 in 2023, $335,000 in 2024 and $345,000 in 2025. The university will additionally receive $30 per customer referred with a promo code to PointsBet. 

On PointsBet’s end of the deal, the company gets advertisements at Colorado sporting events — including at Folsom Field, and on broadcasts. According to the contract, each regular season CU football radio broadcast must include one pregame segment featuring PointsBet, a 10-second “live mention” during the game and three 30-second in-game commercials. Thirty-second advertising spots in the postseason will cost PointsBet an additional $600. 

During every home game, the football stadium must include “PointsBet logo recognition” on both video boards, one in-game public address announcement about the company, four minutes of PointsBet “exposure” on ribbon boards and end zone LED screens, a permanent field level sign that must “receive TV visibility.”

PointsBet will also get a minimum of five “home-page takeovers.”

The original announcement said that the deal included support for the school’s Scripps Leadership and Career Development Program and a recruitment pipeline for jobs. The contract states that PointsBet will create a student fund of $75,000 per year to go “directly to supporting the development of CU student athletes and PointsBet recruitment,” including promoting internships and jobs. 

Colorado will also give PointsBet a $25,000 “hospitality bank” to redeem tickets to sporting events, autographed items and “VIP experiences,” according to the contract.

Sports betting became legal in Colorado as of May 1, so long as bettors place their wagers with a licensed operator in the state, but the NCAA has a ban on wagering among college sports personnel including athletes, coaches and administrators. Sponsorship deals between operator William Hill and schools in Nevada have existed since 2017.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 4, 2025; Boulder, CO, USA; Colorado Buffaloes quarterback Shedeur Sanders (2) runs drills at the University of Colorado NFL Showcase at the CU Indoor Practice Facility.

Shedeur Sanders Not Selected in First Round of NFL Draft

There were questions around his attitude and skill set going into the draft.
Ole Miss

Coach Yo: Women’s College Hoops Are ‘Pay for Play’

Ole Miss coach Yolett McPhee-McCuin built a top transfer class this offseason.

The House Settlement Is in Jeopardy. Here’s What It Will Take to..

The parties will try to salvage the settlement over the next two weeks.

The Bold NFL Draft Approaches of Travis Hunter and Shedeur Sanders

The longtime college teammates are taking different professional approaches.

Featured Today

Apr 5, 2025; San Antonio, TX, USA; Duke Blue Devils forward Cooper Flagg (2) reacts after a three point basket against the Houston Cougars during the first half in the semifinals of the men's Final Four of the 2025 NCAA Tournament at the Alamodome.

Cooper Flagg’s Timing Is Perfect for the NBA and USA Basketball

The projected No. 1 pick just declared for the draft.
Apr 14, 2025; New York, New York, USA; Paige Bueckers is interviewed by ESPN after being selected with the number one overall pick to the Dallas Wings in the 2025 WNBA Draft at The Shed at Hudson Yards
April 21, 2025

ESPN’s WNBA Coverage Mirrors the League’s Stunning Growth

“I don’t think we stand still in our coverage of women’s sports,” says Rowe.
Mar 16, 2025; Milwaukee, Wisconsin, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) celebrates with guard Isaiah Joe (11) after score in the fourth quarter against the Milwaukee Bucks at Fiserv Forum.
April 20, 2025

Unorthodox OKC: The Thunder Redefined Tanking to Become NBA’s Best

A rebuild years in the making has OKC in the driver’s seat.
Mar 13, 2020; Augusta, GA, USA; The front entrance at Augusta National Golf Club in Augusta, Ga., Friday morning. The Masters Tournament has been postponed due to coronavirus concerns.
opinion
April 20, 2025

What’s It Like to Play Augusta? A Day on the World’s Most..

Inside a round at the most exclusive club in the world.
Apr 22, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) shoots the ball over Minnesota Timberwolves forward Julius Randle (30) during the third quarter of game two of first round for the 2024 NBA Playoffs at Crypto.com Arena.

Kalshi’s Offensive Blitz Continues With Suit Against Maryland

Kalshi previously sued regulators in Nevada and New Jersey.
April 16, 2025

Sports Prediction Markets Still Face Legal Roadblocks

The Wire Act and tribal sovereignty could be the next legal battlegrounds.
The sun rises behind the New York skyline seen from the Jersey City waterfront on Thursday morning Dec. 10, 2020.
April 22, 2025

N.Y. Sports Betting Faces Major Limits Under New Proposal

Newly proposed legislation would impose daily betting caps and limit advertising.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
April 14, 2025

Bank Says Sports Betting Could Weather Tariff Storm

Lower tax revenues could encourage more states to legalize sports betting.
Sports gambling reached an all-time high in 2022.
April 9, 2025

Kalshi Gears Up for Legal Fight With States

Maryland followed at least five other states that have sent cease-and-desist letters.
Potawatomi Sports Book patrons the University of Wisconsin men play UCLA on Friday, March 14, 2025. The venue is open for the first time during March Madness and is expecting to be busy over the next few weeks in Milwaukee.
April 8, 2025

Kalshi Notches Legal Win in Fight With Nevada

Kalshi can keep offering its sports event contracts in Nevada—for now.
Potawatomi Sportsbook patrons watch the University of Wisconsin men play UCLA on Friday, March 14, 2025. The venue is open for the first time during March Madness and is expecting to be busy over the next few weeks in Milwaukee.
April 4, 2025

All Signs Point to Trump Admin OK’ing Kalshi’s Sports Contracts

The federal government appears ready to approve Kalshi’s sports event contracts.