• Loading stock data...
Friday, May 9, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

College Football’s Most-Hyped Weekend: Networks Set to Cash In

  • Oct. 12 has been circled on the calendars of college football fans for months.
  • ABC and NBC will go head-to-head in prime time with major SEC and Big Ten matchups.
Ricardo B. Brazziell-Imagn Images

One of the more highly anticipated college football weekends, a slate circled on fans’ calendars for months, is finally here. And the sport’s shifting dynamics are set to make it just as interesting off the field as it promises to be on the gridiron.

Even before the season started, Oct. 12 was being touted as potentially the best Saturday of college football in the past five years. That led to a viral social media trend of debating when it’s O.K. to skip weddings for college football.

With three matchups of ranked opponents and the continued impact of conference realignment, Saturday promises to be one to remember.

Prime-Time Viewership Battle

From a TV perspective, the most intriguing contests of the day are going head-to-head against each other in prime time. At 7:30 p.m. ET, NBC gets No. 2 Ohio State at No. 3 Oregon, while ABC has No. 9 Ole Miss at No. 13 LSU. 

So far, the most-watched game of the season is Alabama’s 41–34 victory over Georgia, which drew 12 million viewers on ABC. That bested the audience of 9.35 million that tuned in to the early-season Texas-Michigan game, which the Longhorns won 31–12.

Could either Ohio State–Oregon or Ole Miss–LSU top those previous high marks? If they had a bigger spotlight to themselves, maybe, but it’s expected that many viewers likely split between the two.

New and Old Conference Foes

On Saturday afternoon, two networks are benefiting from conference realignment.

At 3:30 p.m. ET, ABC gets the first SEC version of the Red River Rivalry, as No. 1 Texas faces No. 18 Oklahoma. CBS, in its first season with a full Big Ten schedule, will air No. 4 Penn State at USC—those schools’ first contest in the same conference.

Best of the Rest

After ESPN airs Florida at No. 8 Tennessee at 7 p.m. ET, the network gets another crack at ratings-magnet Colorado, which has averaged more than 4.4 million viewers per game during the 4–1 start to Deion Sanders’s second season as head coach, and welcomes new Big 12 foe No. 18 Kansas State to Boulder.

Meanwhile, the MLB playoffs have forced Fox Sports to audible around its successful new Friday night college football schedule. Northwestern at Maryland is moving to FS1, so the main Fox network channel can show the winner-take-all Game 5 of the Padres-Dodgers National League Division Series.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Roku’s $10M MLB Deal Resumes Despite ESPN Drama

Early Sunday games begin with a high-profile Cubs-Mets matchup.
White Sox

Pope Confirmed White Sox Fan After False Cubs Claims

Pope Leo XIV’s brother confirmed the pontiff is a White Sox fan.
Feb 9, 2025; New Orleans, LA, USA; Philadelphia Eagles quarterback Jalen Hurts (1) lines up for the tush push play on the goal line against the Kansas City Chiefs during Super Bowl LIX at Ceasars Superdome.

Saquon Barkley Defends Tush Push, Tells Opponents to ‘Get Better’

Saquon Barkley makes a passionate defense for the hotly debated play.

Featured Today

exclusive

Shams Charania on Draft, Breaking Dončić Trade, ‘Whirlwind’ ESPN Tenure

Charania will work on his first NBA draft lottery for ESPN Monday.
Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.
May 7, 2025

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.
Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden.
May 6, 2025

Before the Villanova Knicks, There Were the Kentucky Celtics

Three decades ago, Boston tried its own version of the college-teammate experiment.
Mar 22, 2025; Miami, FL, USA; Joao Fonseca (BRZ) reacts after winning a point against Ugo Humbert (FRA)(not pictured) on day five of the Miami Open at Hard Rock Stadium.
May 6, 2025

João Fonseca Is a Teen Tennis Phenom. His Parents Are Overseeing His..

The Brazilian is forgoing a management team in favor of his parents.

Caitlin Clark Is Still Must-See TV, Even in the WNBA Preseason

Indiana will have 41 regular-season games nationally televised or streamed.
May 4, 2025

Kentucky Derby Sets Ratings, Betting Records Despite Attendance Dip

The crowd of 147,406 at Churchill Downs was down 6% from last year.
May 5, 2025

NBA Misses a Dynasty Duel—but Gains a Star-Making Moment

The Warriors defeated the Rockets in seven games.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
Fubo-TV
May 2, 2025

Fubo Loses Subscribers; Focused on Disney Deal Despite Antitrust Probe

The streaming company plans to debut its planned sports bundle this fall.
Jan 9, 2017; Tampa, FL, USA; ESPN president John Skipper during the 2017 College Football Playoff National Championship Game between the Alabama Crimson Tide and the Clemson Tigers at Raymond James Stadium.
exclusive
May 2, 2025

Former ESPN President John Skipper Leaving Meadowlark Media

Skipper co-founded the company with host Dan Le Batard in 2021.
May 1, 2025

Formula One Courts Bidders As ESPN Exclusivity Laps Out

The motorsports property is in the final year of its ESPN deal.
May 1, 2025

How Larry Collmus Became the Longest-Running Kentucky Derby Caller

Collmus will call his 15th straight Derby on NBC.