Wednesday November 29, 2023

Coffee Is Becoming The Next Big Trend in Sports

  • Luminaries from Klutch Sports and Springhill Co., among others, are founding Beekeeper Coffee.
  • Jimmy Butler, Aaron Rodgers, Alex Rodriguez, and Serena Williams are among those invested in the coffee industry.
David Creech, Fara Leff, and Paul Rivera pose with cans of their coffee brand Beekeeper Coffee.
Beekeeper Coffee
Copy Link
Link Copied
Link Copied

Several luminaries in the sports business and media spaces are coming together to put their own spin on the morning routine.

Fara Leff (Klutch Sports Group COO), Paul Rivera (SpringHill Co. chief brand officer and co-creator of “The Shop”), David Creech (Adopt co-founder and Nike design veteran), and Andrew and Nate Forbes (The Forbes Company and former minority owners of the Cleveland Cavaliers) have founded Beekeeper Coffee, a new ready-to-drink coffee brand.

“We took a long look at the current marketplace and saw an opportunity to leverage our expertise and our network to bring a new voice to coffee,” Leff said in a statement.

The Beekeeper team hopes to bring in casual coffee drinkers through three cold brew latte flavors — vanilla, mocha, and caramel — as well as a Double Black cold brew. All of Beekeeper’s products include a drop of honey.

“We are so proud of not only how we came together as a group, [but also] what we’ve created as a brand [and] that the coffee actually tastes good,” Rivera tells Front Office Sports, adding that he was not a coffee drinker before the project. “I feel like I’m a little bit of a bandwagon coffee fan.”

Coffee has proven to be a popular investment among those in the sports and sports-adjacent industries.

After selling cups of java in the 2020 NBA Orlando Bubble, Miami Heat star Jimmy Butler turned BigFace coffee into a legitimate company. Aaron Rodgers’ investment firm RX3 Growth Partners, as well as Alex Rodriguez and Jennifer Lopez, have invested in Super Coffee. In 2019, tennis legend Serena Williams and music mogul Jay-Z invested in Indonesian coffee chain Kopi Kenangan.

Rivera notes that while Beekeeper has athlete investors within the company — to be announced at a later time — the ownership group wants the coffee to do the talking first.

“What Beekeeper will not be is a brand led by celebrity,” says Rivera. “We obviously have a ton of celebrity and athlete and talent connections, and there will and may be some opportunities for us to partner with them. But we wanted to make sure the brand stood on its own.”

Editor’s Note: Fara Leff sits on Front Office Sports’ board of directors.

Copy Link
Link Copied
Link Copied

What to Read

San Antonio Spurs center Victor Wembanyama dribbles up the court in the first half against the Dallas Mavericks at the Frost Bank Center.

Wembanyama Spurs Debut Jersey Fetches Record Auction Price

The jersey sold for $762,000 — the most ever for an NBA rookie.
New York Knicks executive chairman James Dolan watches during the first quarter against the Cleveland Cavaliers at Madison Square Garden.

Knicks Owner Resigns From NBA Committees Amid Lawsuit

The Knicks are suing the Toronto Raptors for $10 million.

Amazon Wants Playoff Games As Part Of Potential NBA Deal

The streamer is one of many potential bidders for NBA rights.
podcast thumbnail mobile
Front Office Sports Today

Report Claims Sports Illustrated Publishes AI-Generated Articles


Featured Today

Lane Kiffin

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.
LSU Lady Tigers head coach Kim Mulkey reacts against the Iowa Hawkeyes during the NCAA Womens Basketball Final Four National Championship at American Airlines Center.
November 6, 2023

Who Is The Highest-Paid Women’s College Basketball Coach?

LSU rewarded Kim Mulkey after winning a national title after her second year leading the program.
The Pac-12’s Collapse Will Have Ripple Effects on College Basketball.
November 6, 2023

The Pac-12’s Collapse Will Have Ripple Effects on College Basketball

The existing Pac-12 host a college basketball season for the last time.
Favre Presley
November 3, 2023

Brett Favre Controversy Casts Shadow Over Mississippi Gubernatorial Race

Candidate Brandon Presley has made the scandal one of his talking points.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers

Sports Apparel Giants Looking For Holiday Season Turnaround

Once-surging category enters the critical selling period mired in a slump.
November 20, 2023

Messi Set To Challenge For Another Off-Pitch Record

Messi's World Cup jerseys are headed for auction.
November 21, 2023

Upbeat Dick’s Earnings Counter Slowdown In Sports Apparel Market

Surprise earnings beat contrasts from other recent results in the category.

USGA’s Amanda Weiner on Delivering
Personalized Fan Experiences with
 AI and Automation

How the USGA is using AI to streamline content creation and distribution.
October 12, 2023

Liverpool Facing Further Stadium Delays Amid Shifting Financial Future

Liverpool is expanding its stadium capacity to 61,000.
People take pictures on their phones of the New York Stock Exchange decorated with On branding.
October 6, 2023

Roger Federer-Backed On Outlines Ambitious Growth Plans

The Swiss company plans to double sales to $3.85 billion by 2026.
Los Angeles Angels designated hitter Shohei Ohtani hits against the Tampa Bay Rays during the sixth inning at Angel Stadium.
September 29, 2023

Shohei Ohtani Tops MLB Jersey Sales List For First Time

He's the first Japanese player to headline the list in MLB history
Inter Miami forward Lionel Messi following the victory against Los Angeles FC at BMO Stadium.
September 29, 2023

Lionel Messi’s Inter Miami Jersey Headlines 2023 MLS Sales

Messi had MLS’ top-selling jersey in his first season.