• Loading stock data...
Tuesday, July 16, 2024

Aaron Rodgers’ Firm Raises $150M From Josh Allen, Celebrities

  • Rodgers co-founded RX3 in 2018, and the firm's investments include Hydrow, Therabody, and Manscaped.
  • Investors in RX3's second fund include Josh Allen, Jared Goff, Michael Phelps, and Vanessa Hudgens.
Rodgers' RX3 Growth Partner firm launched in 2018.
Brad Penner-USA TODAY Sports

RX3 Growth Partners, an investment firm co-founded by New York Jets quarterback Aaron Rodgers, has raised nearly $150 million from several athletes and celebrities to close its second fund.

Fellow NFL quarterbacks Josh Allen and Jared Goff invested in the fund alongside retired swimmer Michael Phelps, as well as celebrities Miles Teller, Vanessa Hudgens, Machine Gun Kelly, Christina Aguilera, Marshmello, and Thomas Rhett.

Launched in 2018, RX3’s investment portfolio includes connected rowing machine Hydrow, massage device company Therabody, golf simulator brand Full Swing, CorePower Yoga, Manscaped, Hims, and Super Coffee. 

The firm’s new $150 million fund will focus its investments on consumer-facing brands. Comedian Kevin Hart’s Hartbeat Ventures also serves as an advisor to RX3, whose co-founders also include Nate Raabe and Byron Roth.

Raabe told Bloomberg that the California-based firm will consider opening a New York office as it expands, especially with Rodgers now playing for the Jets. The Jets’ season-ticket and suite sales have jumped 400% after the four-time MVP was traded from Green Bay to New York.

Full Swing, one of RX3’s portfolio companies, was acquired by Bruin Capital in 2021 for a reported $160 million. RX3 also contributed to Hydrow’s $55 million funding round last year, which brought the rowing company’s total funding to $255 million.

Copy Link
Link Copied
Link Copied

What to Read

Jul 4, 2024; Bronx, New York, USA; New York Yankees right fielder Juan Soto (22) reacts after hitting a two run home run in the seventh inning against the Cincinnati Reds at Yankee Stadium.

The $500 Million Juan Soto Question Lingers at MLB’s All-Star Game

Yankees superstar could attract second-largest player contract in U.S. team sports history.

As Another Men’s Golf Major Season Wraps, Still No PGA Tour-LIV Deal

The Open Championship begins Thursday at Royal Troon.
podcast thumbnail mobile
Front Office Sports Today

Formula E is Powering Its Own Future


Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.

Teoscar Hernandez Wins $1 Million at Home Run Derby

The Derby is one of the most lucrative skill contests in sports.
July 14, 2024

Carlos Alcaraz Starts Huge Day for Spain With Wimbledon Title

It’s a great day to be a Spaniard.
July 15, 2024

Why This Copa Title Netted Argentina an Extra $10 Million

The 2024 prize pool nearly quadrupled that of the ’21 tournament.

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
Jul 11, 2024; London, United Kingdom; Barbora Krejcikova (CZE) celebrates after match point against Elena Rybakina (KAZ)(not pictured) in a ladies' singles semifinal of The Championships Wimbledon 2024 at The All England Lawn Tennis Club.
July 13, 2024

Krejčíková Wins Wimbledon and $3.45 Million First-Place Prize

This year’s tournament had a record purse of $64 million.
July 12, 2024

Jalen Brunson Agrees to Give Knicks Stunning $100 Million Discount

He is sacrificing a staggering amount of money.
July 12, 2024

Copa América Gets Near-Ideal Miami Final After Sometimes Rocky Tournament

Argentina and Colombia face off Sunday evening.
Tony Romo at the American Century Championship in Lake Tahoe
July 11, 2024

One of the Hottest Celebrity Wait Lists Is a Golf Tournament

The American Century Championship tees off Friday.