Bruin Capital Acquires Golf Simulator Full Swing

    • Bruin Capital acquired golf simulator company Full Swing in a deal worth roughly $160 million from North Castle Partners.
    • The off-course golf industry has been growing rapidly.

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Golf experienced rapid growth during the pandemic. Bruin Capital is getting in on the action, acquiring a controlling stake in swing simulator company Full Swing for $160 million.

The stake was purchased from North Castle Partners, which will remain a shareholder.

A six-year-old private equity firm, Bruin Capital has steadily grown its roster of sports and media companies.

  • Earlier this month, it acquired sports betting media company Oddschecker from Flutter for $218 million.
  • In March, it became co-owner of Australian sports marketing company TGI Sport with a $100 million investment.
  • In December 2019, it bought an 80% stake in Two Circles, a London-based sports marketing agency, at a $42 million valuation.

Full Swing, which uses screens and AI to simulate a golf course experience in an indoor space, is part of the growing industry of off-course golf products. That includes Topgolf, which Callaway Golf acquired in March by purchasing the 86% stake it didn’t already own for $2.6 billion.

Full Swing is partners with Topgolf, the PGA Tour, and Tiger Woods, among others.