• Loading stock data...
Saturday, November 8, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

CFP’s 12-Team Debut: How NIL, Realignment Shape the Bracket

There is $116 million up for grabs to distribute to conferences, based on the teams that qualify for the CFP and advance to subsequent rounds.

Jamie Rhodes-Imagn Images

The shifting landscape of college sports has its fingerprints all over the first College Football Playoff rankings of the expanded, 12-team era.

Conference realignment and the growth of NIL (name, image, and likeness) were huge factors in shaping the historic reveal and the debut projected Playoff bracket that was released on the same night as the presidential election.

While it’s not surprising to see Oregon, Ohio State, and Georgia as the top three ranked programs, Miami is ranked No. 4 as aggressive NIL spending has no doubt helped the Hurricanes to their 9–0 start. Should they win the ACC, they’ll be in line to nab one of the four first-round byes.

BYU’s move to the Big 12 in 2023 has already paid off, as the Cougars are currently projected to also get a first-round bye as one of the four highest-ranked conference champions, despite being ranked No. 9 overall.

Musical Chairs

There is $116 million up for grabs to distribute to conferences, based on the teams that qualify for the CFP and advance to subsequent rounds. And while the CFP’s top two leaders said the selection committee doesn’t factor in which conferences teams play in, the initial projected bracket shows plenty of disparity:

  • Big Ten (4): Oregon, Ohio State, Penn State, Indiana
  • SEC (4): Georgia, Texas, Tennessee, Alabama
  • ACC (1): Miami
  • Big 12 (1): BYU
  • Mountain West (1): Boise State
  • Independents (1): Notre Dame

The Big Ten and SEC are already set to receive a larger share of CFP revenue than other conferences under the new agreement that will take effect in 2026. It appears they will likely be cashing in earlier, too.

Another FSU Situation?

Last year, in the final season of the four-team CFP, Florida State became the first undefeated Power 5 conference champion to be left out of the Playoff, leading to legal questions from the state’s lawmakers

The Seminoles had lost starting quarterback Jordan Travis to a broken leg on Nov. 18, which factored into Florida State’s CFP absence. Moving forward, injuries to key players will likely still play a part in who makes the Playoff.

“If there is a loss due to injury, the committee is going to look at the team’s performance without that player,” CFP executive director Rich Clark said Tuesday night. “Just like they did last year, they’re going to see how a team performs with the loss of a key player, and they’re going to evaluate them on that merit. And if they know that player is not coming back, they know that that’s the team moving forward that they’re going to rank for the future.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Featured Today

Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
G League
November 6, 2025

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
October 31, 2025

More Races, More Money: The New Calculus for Pro Marathoners

More races per year mean more money—but the math isn’t simple.
Aug 30, 2025; Clemson, South Carolina, USA; A detail view of a helmet worn by LSU Tigers offensive tackle Ory Williams (77) with a sticker on it to commemorate the 20th anniversary of hurricane Katrina during the first quarter at Memorial Stadium

LSU Clarifies Athletics Leadership After Another Week of Confusion

LSU has named a permanent athletic director and university president.
Nov 1, 2025; College Park, Maryland, USA; Indiana Hoosiers running back Solomon Vanhorse (18) rushes during the half quarter against the Maryland Terrapins at SECU Stadium.
November 5, 2025

CFP Rankings Show How Complicated Prize Money Shift Could Play Out

Conferences will still get paid big this year for their champions.
Harlem Berry 22, LSU Tigers take on the Texas A&M Aggies. October 25, 2025; Baton Rouge, Louisiana, USA; at Tiger Stadium. Saturday, Oct. 25, 2025.
November 6, 2025

LSU Names New President, but Athletic Leadership Still in Question

The new university president has already contradicted himself.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Mar 20, 2025; Lexington, KY, USA; Alabama State Hornets guard Amarr Knox (1) shoots the ball against Auburn Tigers forward Johni Broome (4) during the second half in the first round of the NCAA Tournament at Rupp Arena.
November 5, 2025

NCAA and Federal Gambling Probes Loom Over Men’s College Basketball Season

Some schools have not yet been publicly named, the NCAA told FOS.
November 4, 2025

March Madness Could Still Expand in 2027 Despite Fan Pushback

The NCAA could add four or eight teams to the tournaments in 2027.
November 4, 2025

College Hoops Accounts for Nearly 30% of Revenue-Sharing Payments

Men’s and women’s basketball account for nearly 29% of revenue-sharing money.
November 3, 2025

First Set of CFP Rankings Could Signal Committee’s New Priorities

New this year is the CFP’s move to straight seeding.