Tuesday, July 28, 2026

CFP’s 12-Team Debut: How NIL, Realignment Shape the Bracket

There is $116 million up for grabs to distribute to conferences, based on the teams that qualify for the CFP and advance to subsequent rounds.

Jamie Rhodes-Imagn Images

The shifting landscape of college sports has its fingerprints all over the first College Football Playoff rankings of the expanded, 12-team era.

Conference realignment and the growth of NIL (name, image, and likeness) were huge factors in shaping the historic reveal and the debut projected Playoff bracket that was released on the same night as the presidential election.

While it’s not surprising to see Oregon, Ohio State, and Georgia as the top three ranked programs, Miami is ranked No. 4 as aggressive NIL spending has no doubt helped the Hurricanes to their 9–0 start. Should they win the ACC, they’ll be in line to nab one of the four first-round byes.

BYU’s move to the Big 12 in 2023 has already paid off, as the Cougars are currently projected to also get a first-round bye as one of the four highest-ranked conference champions, despite being ranked No. 9 overall.

Musical Chairs

There is $116 million up for grabs to distribute to conferences, based on the teams that qualify for the CFP and advance to subsequent rounds. And while the CFP’s top two leaders said the selection committee doesn’t factor in which conferences teams play in, the initial projected bracket shows plenty of disparity:

  • Big Ten (4): Oregon, Ohio State, Penn State, Indiana
  • SEC (4): Georgia, Texas, Tennessee, Alabama
  • ACC (1): Miami
  • Big 12 (1): BYU
  • Mountain West (1): Boise State
  • Independents (1): Notre Dame

The Big Ten and SEC are already set to receive a larger share of CFP revenue than other conferences under the new agreement that will take effect in 2026. It appears they will likely be cashing in earlier, too.

Another FSU Situation?

Last year, in the final season of the four-team CFP, Florida State became the first undefeated Power 5 conference champion to be left out of the Playoff, leading to legal questions from the state’s lawmakers

The Seminoles had lost starting quarterback Jordan Travis to a broken leg on Nov. 18, which factored into Florida State’s CFP absence. Moving forward, injuries to key players will likely still play a part in who makes the Playoff.

“If there is a loss due to injury, the committee is going to look at the team’s performance without that player,” CFP executive director Rich Clark said Tuesday night. “Just like they did last year, they’re going to see how a team performs with the loss of a key player, and they’re going to evaluate them on that merit. And if they know that player is not coming back, they know that that’s the team moving forward that they’re going to rank for the future.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Every Major College Jersey Patch Deal So Far

A comprehensive list of all jersey patch partnerships announced so far.

NFL’s Next Commissioner: 11 Possible Roger Goodell Successors

NFL owners eventually will need a successor to Roger Goodell, just not yet.
Dec 31, 2025; Arlington, TX, USA; Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates after he runs for a touchdown during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images

Ohio State Signs $17 Million Jersey Patch Deal With Chase

All 36 OSU sports teams will wear Chase jersey patches.
Feb 5, 2026; San Francisco, CA, USA; A NFL shield logo at the NFL Honors Red Carpet before Super Bowl LX at Palace of Fine Arts.

NFL Sounds Alarm on ‘Objectionable’ Prediction Markets

The league flagged a number of concerns as the deadline for public comments hit.
podcast thumbnail mobile
Front Office Sports Today

7/28/26 – 76ers’ Huge TV Boost, UNC GM Investigation, Stanford’s Unionization Process

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
American Conference Commissioner Tim Pernetti walks next to the court before the first round American Conference Tournament game between Memphis and Tulane in Birmingham, Ala, on March 11, 2026.

American Conference Continues to Explore Private Capital Deals

Deals that would sell ownership stakes in the conference are “not realistic.”
Sep 13, 2025; Stanford, California, USA; Stanford Cardinal offensive lineman Fisher Anderson (center) blocks against Boston College Eagles defensive lineman Kwan Williams (right) during the fourth quarter at Stanford Stadium.
July 27, 2026

Stanford Football Players Launch Effort to Unionize

The football players’ CFBPA “fraternity chapter” could eventually be a union.
UNC football general manager Michael Lombardi
July 27, 2026

UNC Puts Football GM Michael Lombardi on ‘Administrative Leave’

The beleaguered football program led by Bill Belichick faces yet another controversy.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
July 25, 2026

Michigan AD Warde Manuel to Get $7M Buyout

Manuel will step down at the end of 2026.
Mar 21, 2026; Greenville, SC, USA; Texas Christian University Horned Frogs forward Xavier Edmonds (24) dunks the ball during the second half against Duke Blue Devils forward Maliq Brown (6) during a second round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena.
July 24, 2026

TCU AD Mike Buddie: Coaches, ADs Should Have a Salary Cap

Salaries for the highest-paid coaches exceed $13 million.
Duke Blue Devils guard Cayden Boozer (2) shoots the ball Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the Siena Saints at Bon Secours Wellness Arena in Greenville, South Carolina.
July 24, 2026

Duke–Michigan Amazon Showcase Canceled Over TV Rights Dispute

The Big Ten had disputed that the ACC possessed the game’s rights.
July 23, 2026

Trump-Backed College Sports Bill Faces Hurdles As Deadline Nears

If it doesn’t pass the Senate by August, it could be dead.