• Loading stock data...
Monday, January 26, 2026

CFP’s 12-Team Debut: How NIL, Realignment Shape the Bracket

There is $116 million up for grabs to distribute to conferences, based on the teams that qualify for the CFP and advance to subsequent rounds.

Jamie Rhodes-Imagn Images

The shifting landscape of college sports has its fingerprints all over the first College Football Playoff rankings of the expanded, 12-team era.

Conference realignment and the growth of NIL (name, image, and likeness) were huge factors in shaping the historic reveal and the debut projected Playoff bracket that was released on the same night as the presidential election.

While it’s not surprising to see Oregon, Ohio State, and Georgia as the top three ranked programs, Miami is ranked No. 4 as aggressive NIL spending has no doubt helped the Hurricanes to their 9–0 start. Should they win the ACC, they’ll be in line to nab one of the four first-round byes.

BYU’s move to the Big 12 in 2023 has already paid off, as the Cougars are currently projected to also get a first-round bye as one of the four highest-ranked conference champions, despite being ranked No. 9 overall.

Musical Chairs

There is $116 million up for grabs to distribute to conferences, based on the teams that qualify for the CFP and advance to subsequent rounds. And while the CFP’s top two leaders said the selection committee doesn’t factor in which conferences teams play in, the initial projected bracket shows plenty of disparity:

  • Big Ten (4): Oregon, Ohio State, Penn State, Indiana
  • SEC (4): Georgia, Texas, Tennessee, Alabama
  • ACC (1): Miami
  • Big 12 (1): BYU
  • Mountain West (1): Boise State
  • Independents (1): Notre Dame

The Big Ten and SEC are already set to receive a larger share of CFP revenue than other conferences under the new agreement that will take effect in 2026. It appears they will likely be cashing in earlier, too.

Another FSU Situation?

Last year, in the final season of the four-team CFP, Florida State became the first undefeated Power 5 conference champion to be left out of the Playoff, leading to legal questions from the state’s lawmakers

The Seminoles had lost starting quarterback Jordan Travis to a broken leg on Nov. 18, which factored into Florida State’s CFP absence. Moving forward, injuries to key players will likely still play a part in who makes the Playoff.

“If there is a loss due to injury, the committee is going to look at the team’s performance without that player,” CFP executive director Rich Clark said Tuesday night. “Just like they did last year, they’re going to see how a team performs with the loss of a key player, and they’re going to evaluate them on that merit. And if they know that player is not coming back, they know that that’s the team moving forward that they’re going to rank for the future.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Steelers Owner Says Mike McCarthy Hire Is About Wins, Not Optics

The western Pennsylvania native is just the team’s fourth head coach since 1969.

Super Bowl LX Ticket Resale Prices Climb in Post-Chiefs Dynasty Era

A newer host market and a different matchup brings renewed market energy.

Seahawks-Patriots Super Bowl Rematch Sets Stage for TV Milestone

The Seattle-New England matchup revives a classic from 11 years ago.
Jan 17, 2026; Seattle, WA, USA; Seattle Seahawks quarterback Sam Darnold (14) warms up prior to a game against the San Francisco 49ers in an NFC Divisional Round game at Lumen Field

NFC Championship Puts Spotlight on Darnold, Stafford Contracts

The matchup marks the latest chapter in Seattle’s $100 million offseason gamble.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”

Hearing to Decide Ex-Pro’s College Future Delayed by Snow

Charles Bediako had 13 points in Saturday’s game against Tennessee.
Indiana Hoosiers quarterback Fernando Mendoza (15) rushes into the end zone for a touchdown Monday, Jan. 19, 2026, during the College Football Playoff National Championship college football game against the Miami (FL) Hurricanes at Hard Rock Stadium in Miami Gardens.
January 23, 2026

College Football Playoff Will Not Expand in 2026

Leaders were unable to agree on a new format by Friday’s deadline.
January 23, 2026

Judge Who Ruled Charles Bediako Eligible Is Six-Figure Alabama Booster

Bediako can play for Alabama on Saturday against Tennessee. 
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Apr 7, 2024; Cleveland, OH, USA; NCAA president Charlie Baker looks on during halftime between the South Carolina Gamecocks and the Iowa Hawkeyes in the finals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.
January 21, 2026

NCAA President Charlie Baker Is a Twitter Reply Guy

In between serious posts, Baker shares his favorite movies, athletes, and more.
January 21, 2026

Judge Says Ex-Alabama Player Can Rejoin Team After 3 Years in Pros

The ruling could ultimately deal another blow to NCAA eligibility rules.
Billionaire Mark Cuban, an Indiana alum and NIL donor, with quarterback Fernando Mendoza after the Hoosiers won their first CFP national championship.
January 21, 2026

Mark Cuban Likes the College Sports Salary Cap: ‘It Protects Us’

In an FOS interview, Cuban likened the rules to the NBA cap.
Dec 6, 2025; Charlotte, NC, USA; Duke Blue Devils quarterback Darian Mensah (10) celebrates after the Blue Devils score a touchdown in overtime during the ACC Championship game at Bank of America Stadium.
January 20, 2026

Duke Sues Darian Mensah After QB Enters Portal

He announced his decision on the last day of the portal window.