• Loading stock data...
Thursday, March 19, 2026

CFP’s 12-Team Debut: How NIL, Realignment Shape the Bracket

There is $116 million up for grabs to distribute to conferences, based on the teams that qualify for the CFP and advance to subsequent rounds.

Jamie Rhodes-Imagn Images

The shifting landscape of college sports has its fingerprints all over the first College Football Playoff rankings of the expanded, 12-team era.

Conference realignment and the growth of NIL (name, image, and likeness) were huge factors in shaping the historic reveal and the debut projected Playoff bracket that was released on the same night as the presidential election.

While it’s not surprising to see Oregon, Ohio State, and Georgia as the top three ranked programs, Miami is ranked No. 4 as aggressive NIL spending has no doubt helped the Hurricanes to their 9–0 start. Should they win the ACC, they’ll be in line to nab one of the four first-round byes.

BYU’s move to the Big 12 in 2023 has already paid off, as the Cougars are currently projected to also get a first-round bye as one of the four highest-ranked conference champions, despite being ranked No. 9 overall.

Musical Chairs

There is $116 million up for grabs to distribute to conferences, based on the teams that qualify for the CFP and advance to subsequent rounds. And while the CFP’s top two leaders said the selection committee doesn’t factor in which conferences teams play in, the initial projected bracket shows plenty of disparity:

  • Big Ten (4): Oregon, Ohio State, Penn State, Indiana
  • SEC (4): Georgia, Texas, Tennessee, Alabama
  • ACC (1): Miami
  • Big 12 (1): BYU
  • Mountain West (1): Boise State
  • Independents (1): Notre Dame

The Big Ten and SEC are already set to receive a larger share of CFP revenue than other conferences under the new agreement that will take effect in 2026. It appears they will likely be cashing in earlier, too.

Another FSU Situation?

Last year, in the final season of the four-team CFP, Florida State became the first undefeated Power 5 conference champion to be left out of the Playoff, leading to legal questions from the state’s lawmakers

The Seminoles had lost starting quarterback Jordan Travis to a broken leg on Nov. 18, which factored into Florida State’s CFP absence. Moving forward, injuries to key players will likely still play a part in who makes the Playoff.

“If there is a loss due to injury, the committee is going to look at the team’s performance without that player,” CFP executive director Rich Clark said Tuesday night. “Just like they did last year, they’re going to see how a team performs with the loss of a key player, and they’re going to evaluate them on that merit. And if they know that player is not coming back, they know that that’s the team moving forward that they’re going to rank for the future.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Texas A&M Athlete Targeted in First NIL Investigations, Emails Show

A Texas A&M spokesperson said in a statement the inquiry has been resolved.
Jan 18, 2026; Foxborough, MA, USA; New England Patriots head coach Mike Vrabel reacts to call by the referees in the third quarter against the Houston Texans in an AFC Divisional Round game at Gillette Stadium.

NFL Eyes Replacements If League Doesn’t Reach Referee CBA Deal

The league is amassing a list of alternates as labor negotiations continue.

March Madness Fuels the Push Toward More Screens, More Games

This year, there are even more multiview options available.
Mar 18, 2026; Miami Gardens, FL, USA; Workers dry Butch Buchholz Court during a rain delay on day 2 of the 2026 Miami Open at Hard Rock Stadium.

Miami Open Shuffles Match Schedule Due To Heavy Rain

The Miami Open cancelled all 37 matches Wednesday.

Featured Today

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
March 17, 2026

Women’s March Madness Growth Faces Next Star-Power Test

The women’s March Madness First Four is underway.
Miami (OH) RedHawks guard Luke Skaljac (3) celebrates at the conclusion of the NCAA Tournament First Four game between the Miami Redhawks and Southern Methodist University Mustangs, Wednesday, March 18, 2026, at University of Dayton Arena in Dayton, Oh. RedHawks won 89-79.
March 19, 2026

Miami (Ohio) Survives First Test in Potential Cinderella Run

The RedHawks took their first March Madness game in the First Four.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Mar 14, 2026; Charlotte, NC, USA; Duke Blue Devils forward Cameron Boozer (12) defends as Virginia Cavaliers guard Malik Thomas (1) defends in the first half during the men's ACC Conference Tournament Championship at Spectrum Center.
March 17, 2026

March Madness to Impact Decisions of NBA Draft Prospects

Deep tournament runs have helped numerous players raise their draft stock.
Mar 13, 2026; Nashville, TN, USA; Alabama Crimson Tide guard Aden Holloway (2) guards Mississippi Rebels guard AJ Storr (2) during the first half at Bridgestone Arena.
March 17, 2026

Arrest Is Latest Controversy to Beset Alabama Men’s Team

Three years ago, the Crimson Tide were criticized for allowing Brandon Miller to play.
March 17, 2026

March Madness Expansion Would Mean Big Changes to First Four

The NCAA tournament’s play-in games have been held in Dayton annually.
March 16, 2026

Inside the Conference Fight That Left Louisiana Tech With 20 Games

Both conferences have released schedules, including the Bulldogs.