Wednesday, March 11, 2026

CFB’s Chaotic (and Pricey) Coaching Carousel Only Getting Started

As more money continues to flow into college football for players, the sport’s coaching carousel is spinning like never before—and getting more expensive each week.

Oct 11, 2025; Tallahassee, Florida, USA; Florida State Seminoles head coach Mike Norvell after losing the game to the Pittsburgh Panthers at Doak S. Campbell Stadium.
Melina Myers-Imagn Images

As more money continues to flow into college football for players, the sport’s coaching carousel is spinning like never before—and getting more expensive each week. 

The firings of Florida’s Billy Napier and Colorado State’s Jay Norvell pushed the buyout total for canned coaches this year to roughly $116 million, led by the $49 million Penn State owes to James Franklin.

Former Alabama coach Nick Saban, now a regular on ESPN’s College GameDay, said he’s not surprised by the high-priced moves. “Because everybody’s raising money to pay players. So, the people that are giving the money think they have a voice and they’re just like a bunch of fans,” Saban said this week. “When they get frustrated and disappointed, they put pressure on the [athletic directors] to take action, and it’s the way of the world.”

Heating Up

Heading into Week 9, several other coaches with large buyouts remain on the hot seat, Florida State’s Mike Norvell (about $54 million) and Wisconsin’s Luke Fickell (about $25 million), despite public statements of support from their respective ADs. The Seminoles are 3–4 (on a four-game losing streak) and the Badgers are 2–5.

Auburn coach Hugh Freeze (whose buyout is roughly $15 million) said a vote of confidence from his own AD “would be huge,” as the Tigers (3–4) are still searching for their first SEC win of the season.

There are just six weeks left in the college football season, which means more moves could be on the way soon.

This season has already turned out to be much more expensive than 2024, as 15 FBS firings either midseason or in the days immediately following the regular season accounted for only roughly $36 million in buyout fees.

In 2023, a record $118 million in contract buyouts was spent, led by the unprecedented $76.8 million cost for Texas A&M to fire Jimbo Fisher.

If Florida State fires Mike Norvell by season’s end, this year’s total could easily reach or surpass $200 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

March Madness Getting Chalkier, but TV Networks Aren’t Worried

The two networks remain bullish despite increasing chalkiness in college basketball.
Mar 7, 2026; Ames, Iowa, USA; Arizona State Sun Devils guard Trevor Best (12) is defended by Iowa State Cyclones guard Jamarion Batemon (1) and forward Dominykas Pleta (21) during the second half at James H. Hilton Coliseum.

College Sports Commission Says NIL Go System Under Strain

“The NIL market in college athletics is not a normal organic market.”

Judge Blocks Plan to Use Unclaimed Funds for Browns Stadium

A preliminary injunction blocks, for now, the use of unclaimed funds.

NFL Teams Waste No Time Striking Early Deals Ahead of Free Agency

Many of the top available free agents are quickly striking new deals.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”

Sun Belt’s Stepladder Format Is Producing Some March Chaos

The Sun Belt conference school has a chance at history Monday night.
Dec 18, 2011; Orchard Park, NY, USA; Miami Dolphins running back Reggie Bush (22) runs for a touchdown against the Buffalo Bills during the second half at Ralph Wilson Stadium.
March 6, 2026

Reggie Bush: NIL Era Wouldn’t Exist Without ‘My Story’

The former USC running back had his Heisman Trophy revoked for 14 years.
Saving College Sports White House roundtable
March 7, 2026

Inside President Trump’s Roundtable on College Sports

Trump said he’ll author an executive order to “solve every conceivable problem.”
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Jan 18, 2026; Melbourne, Victoria, Australia; Michael Zheng of United States in action against Sebastian Korda of United States in the first round of the men’s singles at the Australian Open at Kia Arena in Melbourne Park. Mandatory Credit:
March 6, 2026

Columbia Tennis Star Says He Claimed $150K from Australian Open

It was unclear if he could do so under NCAA rules.
Mar 3, 2026; Charlottesville, Virginia, USA; Virginia Cavaliers guard Malik Thomas (1) drives to the basket as Wake Forest Demon Deacons forward Juke Harris (2) defends in the second half at John Paul Jones Arena.
March 6, 2026

Men’s College Hoops Was Kalshi’s Most Bet-On Sport in February

The NCAA is once again asking Kalshi to stop using the term “March Madness.”
Former Auburn Tigers head coach Bruce Pearl talks with fans before Auburn Tigers take on the Houston Cougars at Legacy Arena in Birmingham, Ala. on Sunday, Nov. 16, 2025.
March 5, 2026

Miami (Ohio) AD Rips TNT Analyst Bruce Pearl’s Auburn Bias

David Sayler called the ex-Auburn coach’s comments “disrespectful.”
Jan 1, 2026; New Orleans, LA, USA; Mississippi Rebels quarterback Trinidad Chambliss (6) is interviewed after the 2026 Sugar Bowl and quarterfinal game of the College Football Playoff against the Georgia Bulldogs at Caesars Superdome.
March 5, 2026

NCAA Challenges Trinidad Chambliss Eligibility Decision

The NCAA wrote the injunction causes “irreparable harm.”