• Loading stock data...
Tuesday, October 14, 2025

What CBS Sports HQ Hopes to Accomplish During Super Bowl Week in Atlanta

Photo credit: CBS
cbs-sports-hq-atlanta

Photo via CBS

CBS Sports HQ begins a massive stretch of streaming Super Bowl coverage next week.

With a variety of on-site programming in Atlanta, the event offers CBS Sports HQ the ability to effectively launch its second year with a major hook — and test out on-site programming. CBS Sports HQ is the company’s 24/7 streaming sports news network, available for free across a variety of digital platforms.

“This is the biggest investment in any event we have made,” said Jeff Gerttula, executive vice president and general manager of CBS Sports Digital. “CBS Sports HQ has tools we haven’t had in the past, and it’s exposure for a great product that fits a need for more fans. It’s a great showcase for us and shows everything we have across the board.”

Starting Monday, January 28, CBS Sports HQ will air more than 30 hours of live programming from Atlanta leading up to the game. Its daily morning show, “Kanell and Bell,” hosted by Danny Kanell and Raja Bell, will be on site each day. “Pick 6 Rundown” brings to life a podcast Monday through Friday, and “Reiter’s Block” will air each day from Radio Row.

Leading up to Super Bowl LIII, CBS Sports HQ will show 10 hours of pregame coverage — and following the game, a live postgame show will air.

READ MORE: Inside CBS Sports’ Innovative Podcast Strategy

Gerttula said the network knows the fans want the hours of extra programming around the year’s largest sporting event, so with the newfound ability to offer it to viewers, it’s a no-brainer to capitalize on the access and production ability on the ground in Atlanta.

The programming, for the most part, doesn’t deviate from the standard weekly programming on CBS Sports HQ, but it does provide an inside look at the week in Atlanta and offers more brand awareness at the event while engaging more people.

The Super Bowl itself will be streamed across platforms, including iOS and Android devices, Amazon Fire TV, Apple TV, and Roku.

[mc4wp_form id=”8260″]

“We’re able to reach more fans on televisions,” Gerttula said. “The cord-cutting audience can access something that’s free and easy to consume.”

Along with spreading the product further, CBS Sports HQ also gives the network an ability to produce more and better digital content than in the past. A 24/7 streaming network helps give the network’s sports programming an additional outlet for content when in the past it was limited to TV and radio allowed times.

The Super Bowl week coverage will kick off another year — it launched Feb. 28, 2018 — of learning for the young streaming network, Gerttula said. Logistically, this week the network will seem normal on the stream, but massive operations-team execution will be happening in Atlanta, setting up for what essentially is a test of future capabilities.

READ MORE: CBS Sports HQ Places Its Bets on Sports Betting Show

“This is the first chance for us to flex operational muscles and produce things we couldn’t have done three years ago,” Gerttula said. “The beauty of this space is we’re always learning and experimenting. The data is real time. So when we have ideas, we can test them and we see the results.

“We’re going to learn a lot in year two, starting with the Super Bowl.”

Gerttula said the week in Atlanta will potentially be something they extend to other major sporting events, but how often is to be determined.

“We’ll be opportunistic,” he said. “We want to play to our strengths where we feel we can do something unique. It’s not something we’ll do all the time, but where we have an opportunity and can take advantage of it.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Browns, Cleveland Reach $100M Deal to Clear Team’s Move to Suburbs

The surprise truce includes financial payments and the dismissal of lawsuits.

Penn State Could Owe James Franklin Very Little of Buyout

FOS has reviewed Franklin’s 2021 contract extension.

Titans Turnover: Brian Callahan Firing Adds to Pattern of Instability

Tennessee fired coach Brian Callahan six games into his second season.

Featured Today

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Sep 5, 2025; Flushing, NY, USA; Carlos Alcaraz of Spain and Novak Djokovic of Serbia embraces after their match in the semifinal of the men’s singles at the US Open at Arthur Ashe Stadium in Billie Jean King National Tennis Center.

Six Kings Slam Returns With Record $6M Prize, Netflix Deal

The Six Kings Slam is held in Riyadh, Saudi Arabia.
Aces
October 10, 2025

WNBA Finals Most Viewed In 25 Years Despite Possible Aces Sweep

Games 2 and 3 have averaged more than 1.2 million viewers.
Mar 5, 2023; Dallas, Texas, USA; A view of the NBA logo and NBA app logo and basketballs in front of the base during warms up before the game between the Dallas Mavericks and the Suns at the American Airlines Center.
October 13, 2025

NBA Will Take Over League Pass After WBD Divorce

The league now has full operational control of those media assets.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Spectrum
October 10, 2025

ESPN Streaming Service at Core of New Spectrum Plan

The No. 1 U.S. distributor further blends linear and streaming TV.
exclusive
October 10, 2025

Alyssa Lang Joins ESPN NBA Sideline Reporter Ranks

Lang has been a host and reporter for ESPN and SEC Network since 2018.
Oregon Ducks inside linebacker Will Straton celebrates a stop as the Oregon Ducks host the Oregon State Beavers Sept. 20, 2025, at Autzen Stadium in Eugene, Oregon.
October 9, 2025

CBS Eyes Breakthrough As Big Ten Ratings Still Lag Behind SEC

The network will air No. 7 Indiana at No. 3 Oregon on Saturday.
Netflix
October 9, 2025

Netflix Claims Bigger NFL Package ‘Doesn’t Really Fit’ Sports Strategy

Roger Goodell has signaled media-rights conversations could restart next year.