• Loading stock data...
Wednesday, July 30, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

CBS, Roku Strike Deals To Air More Formula E Races In 2024

  • CBS will air five races on its main broadcast channel in 2024.
  • The Roku Channel will stream 11 races in the company’s first venture into live sports.
Al Sermeno-USA TODAY Sports

Formula E is expanding its U.S. media presence through an expanded deal with current partner CBS Sports and a new streaming pact with Roku.

Beginning in 2024, CBS will air five races live on its broadcast channel and Paramount+. Throughout the season, the Roku Channel will stream 11 races on its free, ad-supported streaming (FAST) option available on Roku devices and online.

The 2024 Formula E calendar is not set yet, but the 2023 campaign includes 16 rounds total. Financial details of the deal are not available.

Last weekend, Formula E raced in front of a sellout crowd in Portland, Oregon, where the series will return next year. Until 2023, Formula E had been racing in New York City, but limited space and construction issues forced the series to find a new U.S. stop.

The EV racing series says it reaches 20 million fans per race through live viewing, highlights, and recaps. It is also hoping its new Gen3 car entices younger fans to follow the series.

Getting In The Game

Roku’s agreement marks its first entry into live sports rights. The Roku Channel currently has content deals in place for a variety of sports and entertainment programming.

It would be hard to imagine a major sport opting for an exclusive deal with Roku, but it’s clear the company is confident in the upside of airing live sports in general.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Trey Hendrickson Ends $450K Holdout Without New Bengals Deal

The defensive end is seeking a raise on his $16 million 2025 salary.

Browns Push Forward on $2.4B Stadium Despite Political Obstacles

The NFL team plans a stadium groundbreaking, despite funding and legal issues.

The Fastball and the Furious: Bristol MLB Game Will Set Attendance Record

The league makes history with the special-event game in Tennessee.

MLS Suspends Lionel Messi, Jordi Alba for Skipping All-Star Game

The league enforces its existing policy on its biggest star.

Featured Today

Las Vegas sign

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.
NASCAR Cup Series driver Bubba Wallace (23) celebrates winning Sunday, July 27, 2025, the Brickyard 400 at Indianapolis Motor Speedway.

Amazon, TNT Post Near-Identical NASCAR Ratings in Debut Season

The cable channel is a new media-rights partner this season.
July 29, 2025

WBD Restructuring Shows What’s Old Is New Again

WBD will become Warner Bros. and Discovery Global as two separate entities.
Jul 27, 2025; Chicago, Illinois, USA; Chicago Sky guard Kia Nurse (11) drives to the basket against Indiana Fever guard Sophie Cunningham (8) during the second half at United Center.
July 29, 2025

Fever-Sky Draws 1.5M Viewers Despite Clark, Reese Absences

Clark and Reese both missed the game due to injury.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 24, 2025

CBS Sports to Get New Owner As Skydance Merger Clears FCC Hurdle

The long-awaited, but highly debated, merger gains regulatory approval.
Dec 7, 2024; New York, New York, USA; A general view of Times Square during the MLS Cup Times Square Watch Party prior to the game between the LA Galaxy and the New York Red Bulls.
July 24, 2025

MLS Reveals Apple TV Streaming Numbers, Raising Questions

The league gives a rare glimpse inside the high-profile streaming pact.
A Peacock sideline reporter holds a microphone with the NBC Peacock logo during Michigan State's football game against Washington on Saturday, Sept. 16, 2023, at Spartan Stadium in East Lansing.
July 24, 2025

‘Unusual’: NBCU’s Surprise Interest in a New Cable Sports Network

Its previous channel NBCSN was shuttered less than four years ago.
July 23, 2025

‘ACC Huddle’ Joins College Football’s TV Road-Show Race

This season, “ACC Huddle” will broadcast from the conference’s weekly marquee game.