• Loading stock data...
Saturday, March 2, 2024

CBS Already ‘Virtually Sold Out’ Super Bowl Ad Inventory

  • The Paramount Global subsidiary is reportedly selling ads for somewhere between $6.5 million and $7 million each for a 30-second spot.
  • CBS reportedly sold “at least 70%” of its available inventory for Super Bowl LVIII before training camps even began.
Kansas City Chiefs tight end Travis Kelce talks with CBS announcer Jim Nantz after winning the AFC Championship game against the Cincinnati Bengals at GEHA Field at Arrowhead Stadium.
Denny Medley-USA TODAY Sports

The NFL is still months away from the Super Bowl — but CBS has already “virtually sold out” its advertising inventory for the big game, according to Variety.

Despite reportedly selling ads for somewhere between $6.5 million and $7 million each for a 30-second spot — the upper limit matching Fox’s record price ahead of the last Super Bowl — the Paramount Global subsidiary has essentially no more ad space to sell for its broadcast.

The extremely valuable ad space historically tends to sell quickly: Ahead of Week 1 in 2022, Fox had reportedly already sold 95% of its ad inventory, though it didn’t officially sell out until the days before the game. Fox made approximately $600 million in advertising revenue from Super Bowl LVII.

This year, CBS reportedly sold “at least 70%” of its available inventory for Super Bowl LVIII before training camps even began.

It’s well worth it to advertisers, as the last Super Bowl attracted a record 115.1 million viewers.

Although television ad revenue is largely down across the industry, NFL broadcasters are doing just fine.

ESPN, CBS, NBC, Fox, Amazon Prime Video, and YouTube will bring in an estimated $5 billion to $6 billion this season. Disney in particular was anticipating a 17% increase in ad sales relating to its “Monday Night Football” package of games.

Copy Link
Link Copied
Link Copied

What to Read

Aug 15, 2019; Baltimore, MD, USA; Chain crew members walk on the field prior to the game between the Green Bay Packers and Baltimore Ravens at M&T Bank Stadium.

Football Is Finally Getting With the Times, Technologically Speaking

Helmet communications in college and first-down technology in NFL could be coming.

NFL Combine Is Buzzing With Talk of Nearly $1B in Extra Cap Space

The 2024 NFL salary cap is $255.4M per team, a $30M-per-team jump over last season.

RFK Stadium Bill Advances to Senate After Lopsided House Vote

The bill’s passage in the House, with a vote margin of 348–55, indicates strong bipartisan consensus and support for D.C.’s plans.

NFLPA Report Cards: Dolphins Best, Commanders Worst

The NFLPA released its second annual team report cards.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season


Featured Today

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.
Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.
February 28, 2024

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 26, 2024

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.
February 25, 2024

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

Tuned In: Inside Fox’s Plans for Covering Caitlin Clark’s Regular-Season Finale

The Iowa star’s biggest game to date won’t be buried on any streamer.
Sports Illustrated
February 29, 2024

Is the Owner of 5-Hour Energy Drink Turning ‘SI’ Into a 5-Hour Energy Promotional Arm?

A new story has elevated employees’ concerns about the outlet’s editorial autonomy.
March 1, 2024

MASN-Comcast Negotiations: Big Implications for TV and MLB

Orioles-controlled RSN continues to negotiate with dominant local cable carrier.

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.
The Match
February 29, 2024

‘The Match’ Recorded Its Lowest Viewership But Scored Well With Female Fans

TNT Sports’ ‘The Match’ averaged 511,000 viewers.
Pat McAfee
February 28, 2024

‘I Don’t Got a Motherf***ing Boss’: Pat McAfee Goes Off

The ESPN radio host and commentator unloaded on ESPN exec Norby Williamson.
February 27, 2024

Peter King Opens Up at the End of His NFL Writing Career

The writer reflects on the state of media and on challenges facing the league.
February 27, 2024

DSG Takes Big Steps Toward Recovery, But Rights Questions Remain

Bankruptcy court approves refinancing plan, settlement of legal dispute.