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    Sports Technology

    Technology is more entwined with sports than ever before. You have VR workouts, the roller coaster that’s NFTs and crypto, and constant innovation in how fans engage with the space.

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    Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation
    EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports…
    July 20, 2026
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    World Cup Betting Preview: Big Kickoff in USA, Canada, and Mexico
    A look at the key betting storylines with BetMGM heading into the tournament, including favorites,…
    June 9, 2026
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    How the Premier League is Rewiring Fan Engagement With AI
    Inside the Premier League’s AI-powered effort to bring fans closer to the game through personalized…
    June 9, 2026
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    How Microsoft and the Premier League Are Making Fans Feel Closer to the Game
    The Premier League reaches fans in 189 countries. Now, with Microsoft, it is making global…
    May 22, 2026