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Friday, October 4, 2024
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    Finance

    Wall Street. Earnings reports. Team and company valuations. Markets have become just as essential to the state of sports as anything and Front Office Sports has coverage every step of the way.

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    Nike CFO Says ‘Adversity Creates Sharper Focus’
    Amid a downbeat but expected set of earnings, Nike says it sees signs of optimism.
    October 1, 2024
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    Sep 11, 2024; Los Angeles, California, USA; The Nike shoes worn by Seattle Storm center Mercedes Russell in the first half against the LA Sparks at Crypto.com Arena.
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    opinion

    New Nike CEO Must Do It
    The biggest task the new CEO faces is intangible: Refresh the brand.
    September 28, 2024
    A Nike swoosh on a building in Eugene, Oregon.
    Finance
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    Wall Street: Things Will Get Worse for Nike Before They Get Better
    Some analysts are skeptical of how much the new CEO will change.
    September 23, 2024
    Crypto.com soccer advertising
    Finance
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    The Champions League Is Back. So Is Crypto Sponsorship
    Crypto investment is making its debut in the biggest European soccer competition.
    September 15, 2024