Tuesday, July 14, 2026

Can New CEOs at LIV Golf, PGA of America Heal Golf’s Divide?

There are new CEOs at both the PGA of America and LIV Golf. While they might not be able to completely solve golf’s divide, they are talking.

Adam Cairns-Imagn Images

ORLANDO — Men’s professional golf is set to remain divided in 2025 as LIV Golf continues to upend the sport, but discussions are happening between new leaders in the game.

PGA of America CEO Derek Sprague, who is in his first week on the job, says he will “absolutely” be speaking with Scott O’Neil, the newly named CEO of LIV Golf

“He’s already reached out to me, in email,” Sprague told Front Office Sports at the 2025 PGA Show in Orlando. “We’re going to try to get together. We have so much new leadership in the golf ecosystem today. So, looking to meet with all of them, including Scott from LIV Golf.”

This week, Sprague formally replaced Seth Waugh at the PGA of America, one of golf’s governing bodies that is separate from the PGA Tour but oversees one men’s major, the PGA Championship, and the U.S. operations of the Ryder Cup. Last week, O’Neil took over the reins from Greg Norman at LIV. There are also relatively new chief executives at the DP World Tour (European Tour) and the R&A, while the LPGA is searching for a new commissioner.

The PGA Tour continues to negotiate with LIV’s financial backers at the Public Investment Fund of Saudi Arabia. But unlike the PGA Tour, LIV Golfers are not banned from competing in PGA of America–operated events. In 2023, Brooks Koepka, a LIV player, won the PGA Championship.

For Sprague, conversations with LIV’s new CEO will be accompanied by talks with other leaders in golf, like top executives at Augusta National, the USGA, and R&A.

“Working with the other major championships to make sure that on the spectator side we can build unity there,” Sprague says of his goal. “It’s been a little divisive in the last couple years. And as recreational golf is booming, the fans have been disenchanted with all the talk about money in the professional game.”

Pay for Play?

Another controversial issue involving more money in men’s golf is the PGA of America’s decision to begin paying players on the U.S. Ryder Cup team a $200,000 stipend, in addition to an increase in money for charity.

Since 1999, American Ryder Cup players have received $200,000 to allocate to a charity of their choice. This year, that will increase to $300,000, and they will also receive an additional $200,000 that they keep or donate.

“Would I like them to play for just the flag, so to speak? Absolutely,” Sprague says. “But, at the end of the day, they are giving up a week. They are coming and playing this great event.” 

The Ryder Cup is a moneymaking mission. NBC pays the PGA of America $55 million for the U.S. media rights to each edition of the biennial team event, as part of a $440 million deal running through the 2031 edition. Meanwhile, the cheapest tickets for this September’s Ryder Cup in New York started at $750—and sold out in no time.

“When you take it over a 25-year period, to go from $200,000 to $500,000, I didn’t make a lot of it,” Sprague says of the stipend increase.

Charities could still be the big winners of the changes—U.S. team captain Keegan Bradley has already said he will donate all of his $200,000. “Hopefully some other players will follow suit,” Sprague says.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

DeChambeau Has Last Chance at 2026 Major Cut—With 3D-Printed Irons

LIV Golf’s biggest star continues to stay busy off the course.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 13, 2026 General view of a flag with the Claret Jug trophy during practice

Open Championship Stays Out of Prize Money Race With $17.75M Purse

The Masters and U.S. Open paid out $22.5 million purses.
Jul 13, 2026; Southport, England; Justin Rose signs autographs alongside the practice green during a practice round for The Open Championship golf tournament at Royal Birkdale. Mandatory Credit: Bill Streicher-Imagn Images

England World Cup Fever Hitting Golf Fans at The Open

England is hosting the golf major amid the World Cup run.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 13, 2026 General view of fans taking photographs with their mobile phones during practice REUTERS/Andrew Boyers

The Open Cracking Down on Golf’s Growing Fan Behavior Issues

Royal Birkdale Golf Club has implemented a new fan code of conduct.
podcast thumbnail mobile
Front Office Sports Today

7/14/26 – World Cup Semis, Michigan AD Probe, FanDuel VIP Scandal

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Mar 15, 2023; Phoenix, Arizona, USA; Detailed view of a Team USA baseball hat during the World Baseball Classic at Chase Field. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Two Years From LA28, MLB’s Olympic Plan Remains Unsettled

The league and union are still grappling with several logistical issues.
Jul 13, 2026; Philadelphia, PA, USA; Baseball fans react before the final round of the All Star-Home Run Derby at Citizens Bank Park.
July 14, 2026

MLB All-Star Game Tickets Surpass World Cup Semifinal

The biggest factor is a shortage of tickets on the resale market.
July 14, 2026

MLB Players and Owners Still Miles Apart: ‘I Think It’s Perverse’

Baseball’s management and labor leaders offer very different viewpoints. 
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
John Smoltz acknowledges the crowd during the introduction of returning inductees at the National Baseball Hall of Fame's 2024 induction ceremony Sunday, July 21, 2024, at the Clark Sports Center in Cooperstown, New York.
July 14, 2026

John Smoltz: MLB All-Star Game Is ‘Absolutely’ Still the Best

The Hall of Fame pitcher will call the Midsummer Classic for Fox.
July 14, 2026

NBA’s Clippers-Aspiration Ruling to Come After Summer League

The investigation is still ongoing.
Jul 13, 2026; Philadelphia, PA, USA; Toronto Blue Jays manager John Schneider speaks at the conference before the Home Run Derby at Citizens Bank Park.
July 14, 2026

All-Star Game Participation Is Sticking Point for Managers

Prominent player absences have helped define this year’s event.
July 13, 2026

Jordan Walker Edges Out Kyle Schwarber in Home Run Derby

The new-look event featured an altered format and new broadcaster.