Thursday, July 16, 2026

Can New CEOs at LIV Golf, PGA of America Heal Golf’s Divide?

There are new CEOs at both the PGA of America and LIV Golf. While they might not be able to completely solve golf’s divide, they are talking.

Adam Cairns-Imagn Images

ORLANDO — Men’s professional golf is set to remain divided in 2025 as LIV Golf continues to upend the sport, but discussions are happening between new leaders in the game.

PGA of America CEO Derek Sprague, who is in his first week on the job, says he will “absolutely” be speaking with Scott O’Neil, the newly named CEO of LIV Golf

“He’s already reached out to me, in email,” Sprague told Front Office Sports at the 2025 PGA Show in Orlando. “We’re going to try to get together. We have so much new leadership in the golf ecosystem today. So, looking to meet with all of them, including Scott from LIV Golf.”

This week, Sprague formally replaced Seth Waugh at the PGA of America, one of golf’s governing bodies that is separate from the PGA Tour but oversees one men’s major, the PGA Championship, and the U.S. operations of the Ryder Cup. Last week, O’Neil took over the reins from Greg Norman at LIV. There are also relatively new chief executives at the DP World Tour (European Tour) and the R&A, while the LPGA is searching for a new commissioner.

The PGA Tour continues to negotiate with LIV’s financial backers at the Public Investment Fund of Saudi Arabia. But unlike the PGA Tour, LIV Golfers are not banned from competing in PGA of America–operated events. In 2023, Brooks Koepka, a LIV player, won the PGA Championship.

For Sprague, conversations with LIV’s new CEO will be accompanied by talks with other leaders in golf, like top executives at Augusta National, the USGA, and R&A.

“Working with the other major championships to make sure that on the spectator side we can build unity there,” Sprague says of his goal. “It’s been a little divisive in the last couple years. And as recreational golf is booming, the fans have been disenchanted with all the talk about money in the professional game.”

Pay for Play?

Another controversial issue involving more money in men’s golf is the PGA of America’s decision to begin paying players on the U.S. Ryder Cup team a $200,000 stipend, in addition to an increase in money for charity.

Since 1999, American Ryder Cup players have received $200,000 to allocate to a charity of their choice. This year, that will increase to $300,000, and they will also receive an additional $200,000 that they keep or donate.

“Would I like them to play for just the flag, so to speak? Absolutely,” Sprague says. “But, at the end of the day, they are giving up a week. They are coming and playing this great event.” 

The Ryder Cup is a moneymaking mission. NBC pays the PGA of America $55 million for the U.S. media rights to each edition of the biennial team event, as part of a $440 million deal running through the 2031 edition. Meanwhile, the cheapest tickets for this September’s Ryder Cup in New York started at $750—and sold out in no time.

“When you take it over a 25-year period, to go from $200,000 to $500,000, I didn’t make a lot of it,” Sprague says of the stipend increase.

Charities could still be the big winners of the changes—U.S. team captain Keegan Bradley has already said he will donate all of his $200,000. “Hopefully some other players will follow suit,” Sprague says.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

DeChambeau Has Last Chance at 2026 Major Cut—With 3D-Printed Irons

LIV Golf’s biggest star continues to stay busy off the course.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 13, 2026 General view of a flag with the Claret Jug trophy during practice

Open Championship Stays Out of Prize Money Race With $17.75M Purse

The Masters and U.S. Open paid out $22.5 million purses.
Jul 13, 2026; Southport, England; Justin Rose signs autographs alongside the practice green during a practice round for The Open Championship golf tournament at Royal Birkdale. Mandatory Credit: Bill Streicher-Imagn Images

England World Cup Fever Hitting Golf Fans at The Open

England is hosting the golf major amid the World Cup run.
podcast thumbnail mobile
Front Office Sports Today

7/16/26 – World Cup Final Set, Kawhi Probe, FanDuel VIP Scandal Deepens

0:00

Featured Today

Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Jul 15, 2026; New York, NY, USA; A MLS and Apple TV advertisement for the FIFA World Cup 2026. Mandatory Credit: Kirby Lee-Imagn Images

MLS Will Attempt to Seize on World Cup Momentum

The league is eyeing the opportunity but still has a long-term view.
July 15, 2026

WNBA’s 3-Point Contest Tickets Slightly Exceed All-Star Game

Caitlin Clark has yet to participate in a WNBA 3-Point Contest.
July 15, 2026

WNBA Denies Report That Silver Influenced Thomas Suspension

The NBA owns 42% of the WNBA.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
July 15, 2026

MLB’s Stretch Run Will Be Defined By Labor, Stadiums, and Stars

The trade deadline and contending low-budget teams also loom large. 
July 15, 2026

Adam Silver Wants Lengthy Clippers Probe Done ‘This Summer’

The investigation first started in September.
July 15, 2026

NBA Summer League Is a Sports-Photography Bootcamp for Players

A new photography program has players taking other kinds of shots.
Mar 15, 2023; Phoenix, Arizona, USA; Detailed view of a Team USA baseball hat during the World Baseball Classic at Chase Field. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
July 14, 2026

Two Years From LA28, MLB’s Olympic Plan Remains Unsettled

The league and union are still grappling with several logistical issues.