Wednesday, September 16, 2026

Can New CEOs at LIV Golf, PGA of America Heal Golf’s Divide?

There are new CEOs at both the PGA of America and LIV Golf. While they might not be able to completely solve golf’s divide, they are talking.

Adam Cairns-Imagn Images

ORLANDO — Men’s professional golf is set to remain divided in 2025 as LIV Golf continues to upend the sport, but discussions are happening between new leaders in the game.

PGA of America CEO Derek Sprague, who is in his first week on the job, says he will “absolutely” be speaking with Scott O’Neil, the newly named CEO of LIV Golf

“He’s already reached out to me, in email,” Sprague told Front Office Sports at the 2025 PGA Show in Orlando. “We’re going to try to get together. We have so much new leadership in the golf ecosystem today. So, looking to meet with all of them, including Scott from LIV Golf.”

This week, Sprague formally replaced Seth Waugh at the PGA of America, one of golf’s governing bodies that is separate from the PGA Tour but oversees one men’s major, the PGA Championship, and the U.S. operations of the Ryder Cup. Last week, O’Neil took over the reins from Greg Norman at LIV. There are also relatively new chief executives at the DP World Tour (European Tour) and the R&A, while the LPGA is searching for a new commissioner.

The PGA Tour continues to negotiate with LIV’s financial backers at the Public Investment Fund of Saudi Arabia. But unlike the PGA Tour, LIV Golfers are not banned from competing in PGA of America–operated events. In 2023, Brooks Koepka, a LIV player, won the PGA Championship.

For Sprague, conversations with LIV’s new CEO will be accompanied by talks with other leaders in golf, like top executives at Augusta National, the USGA, and R&A.

“Working with the other major championships to make sure that on the spectator side we can build unity there,” Sprague says of his goal. “It’s been a little divisive in the last couple years. And as recreational golf is booming, the fans have been disenchanted with all the talk about money in the professional game.”

Pay for Play?

Another controversial issue involving more money in men’s golf is the PGA of America’s decision to begin paying players on the U.S. Ryder Cup team a $200,000 stipend, in addition to an increase in money for charity.

Since 1999, American Ryder Cup players have received $200,000 to allocate to a charity of their choice. This year, that will increase to $300,000, and they will also receive an additional $200,000 that they keep or donate.

“Would I like them to play for just the flag, so to speak? Absolutely,” Sprague says. “But, at the end of the day, they are giving up a week. They are coming and playing this great event.” 

The Ryder Cup is a moneymaking mission. NBC pays the PGA of America $55 million for the U.S. media rights to each edition of the biennial team event, as part of a $440 million deal running through the 2031 edition. Meanwhile, the cheapest tickets for this September’s Ryder Cup in New York started at $750—and sold out in no time.

“When you take it over a 25-year period, to go from $200,000 to $500,000, I didn’t make a lot of it,” Sprague says of the stipend increase.

Charities could still be the big winners of the changes—U.S. team captain Keegan Bradley has already said he will donate all of his $200,000. “Hopefully some other players will follow suit,” Sprague says.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PGA’s 2028 Changes Include Money Exemption—but No LIV Pathway

The top 50 members on the Tour’s career money list are eligible.
Jun 17, 2026; Southampton, New York, USA; Bryson DeChambeau (L) and Jon Rahm (R) walk together during a practice round for the U.S. Open golf tournament.

LIV Players in Spotlight in Bankruptcy Process

Star players could serve on a key creditors committee.
Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Exclusive

New Funding Doubles TGL Parent Company Valuation to $1B

TMRW is the parent company of indoor golf leagues TGL and WTGL.
Aug 20, 2026; Westfield, Indiana, USA; Carlos Ortiz tees off on hole 14 during the first round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills.

LIV Bankruptcy Reveals PIF’s $495M Exit, Player Contract Details

The bankruptcy process is peeling back the curtain on LIV.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Ndamukong Suh & Jay Williams on the Business of Life After Sports

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”

ESPN Draws 23.2M Viewers for Week 1 of ‘Monday Night Football’

It’s the third-most-watched game of all 362 ESPN MNF broadcasts.
September 16, 2026

WTA Finals Moving to Charlotte in 2027 As U.S. Push Continues

The 2026 WTA Finals will be played at Indian Wells.
September 16, 2026

NFL Blocks Teams From Signing Players Who Tried to Return to College Football

Dae’Quan Wright’s agent says the tight end is exploring his legal options.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 15, 2026

Networks Get Mixed Results With Week 1 NFL Viewership

CBS sees some viewership attrition, while NBC rebounded Sunday night.
Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver during the 2026 NBA draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images
September 15, 2026

Adam Silver: It Would Be a ‘Failure’ If Trail Blazers Left Portland

Silver spoke after the NBA Board of Governors meetings in New York.
Jan 29, 2026; Detroit, Michigan, USA; Washington Capitals right wing Ryan Leonard (9) gets set during a face off in the first period against the Detroit Red Wings at Little Caesars Arena
September 15, 2026

NHL’s Eleventh-Hour Scramble to Lock In 8-Year Deals

Teams are pushing to sign players to max-length contracts before terms drop.
September 15, 2026

Gotham FC Co-Owner Supports Both ‘Rodman Rule’ and Salary Cap

Carolyn Tisch Blodgett emphasized the importance of star power and parity.