Tuesday, July 14, 2026

Topgolf Plans

Topgolf
Chris LaChall-Courier-Post via Imagn

The merger between Callaway Golf and Topgolf is slated to be finalized in the first quarter of 2021, valuing Topgolf at approximately $2 billion. Prior to the merger, Topgolf had planned to go public at a potential value of $4 billion.

On path to profitability: Even during the height of the COVID-19 pandemic, Topgolf CEO Dolf Berle said the company is on track for all Topgolf venues to be profitable by the end of the year. Currently, most of the company’s 63 operational venues are running at 80% to 85% same-venue sales compared to pre-pandemic times.

Now with a capital infusion from the merger, the plan is:

  • Eight to 10 company-owned new U.S. venues per year.
  • Room for 200 more U.S. locations. 
  • Room for 250 more international locations. 

Callaway’s big quarter: Along with the Topgolf merger, equipment manufacturer Callaway capitalized on a golf surge in the third quarter, reporting a 12% year-over-year revenue increase to $476 million.

Prior to the pandemic, golf was struggling. This year? Golf rounds through the first nine months of 2020 were up 8.7% year-over-year, including a 26% jump in September. With more rounds being played, merchandise sales increased 42% year-over-year in the third quarter.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

DeChambeau Has Last Chance at 2026 Major Cut—With 3D-Printed Irons

LIV Golf’s biggest star continues to stay busy off the course.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 13, 2026 General view of a flag with the Claret Jug trophy during practice

Open Championship Stays Out of Prize Money Race With $17.75M Purse

The Masters and U.S. Open paid out $22.5 million purses.
Jul 13, 2026; Southport, England; Justin Rose signs autographs alongside the practice green during a practice round for The Open Championship golf tournament at Royal Birkdale. Mandatory Credit: Bill Streicher-Imagn Images

England World Cup Fever Hitting Golf Fans at The Open

England is hosting the golf major amid the World Cup run.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 13, 2026 General view of fans taking photographs with their mobile phones during practice REUTERS/Andrew Boyers

The Open Cracking Down on Golf’s Growing Fan Behavior Issues

Royal Birkdale Golf Club has implemented a new fan code of conduct.
podcast thumbnail mobile
Front Office Sports Today

7/14/26 – World Cup Semis, Michigan AD Probe, FanDuel VIP Scandal

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.