• Loading stock data...
Monday, October 13, 2025

California Opens Door for Student-Athletes

Kirby Lee-USA TODAY Sports
Nov 24, 2018; Los Angeles, CA, USA; General overall view as Southern California Trojans quarterback JT Daniels (16) throws a pass against the Notre Dame Fighting Irish at Los Angeles Memorial Coliseum. Mandatory Credit: Kirby Lee-USA TODAY Sports
*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else.

Student-athletes in California could be signing endorsement deals in the near future.

Senate Bill 206 by state Sen. Nancy Skinner would allow student-athletes in California to sign with agents and profit from endorsement. The bill, which cleared the state Senate yesterday, heads to the Assembly for consideration in the coming months, according to Melody Gutierrez of the LA Times.

What does the bill say? 

– The bill would treat student-athletes like Olympians and give them an opportunity to “earn income from their talent” while retaining their amateur status.

– The bill would allow student-athletes at public and private universities and colleges to earn money from the use of their name, image or likeness in endorsement deals starting in 2023.

– The bill would not allow the schools to directly pay athletes.

– The bill would bar schools from offering sponsorship deals to high school students as a recruitment tool.

Not everyone is for it…

While there is no precedent for what would happen if the bill were to become law in terms of how the NCAA would treat student-athletes at California schools, but many of the bigger schools don’t even want to test it. 

According to Guitierrez, Cal, USC and Stanford all oppose the bill. 

The next few months are critical…

Not only for student-athletes in California but for student-athletes across the country thanks to the NCAA forming a working group to examine issues highlighted in recently proposed federal and state legislation related to student-athlete name, image and likeness. 

The working group will be moving quickly, with an update provided in August and a final report due to the Board of Governors in October

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Penn State Could Owe James Franklin Very Little of Buyout

FOS has reviewed Franklin’s 2021 contract extension.
Oct 11, 2025; Eugene, Oregon, USA; Indiana Hoosiers head coach Curt Cignetti watches game play against the Oregon Ducks during the fourth quarter at Autzen Stadium.

How Indiana Quietly Became a Big Spender in Football

The Hoosiers are ranked No. 3 in the AP Poll, the highest in program history.

College Football Coach Firings Nearing $100M in Contract Buyouts

Two other coaches besides James Franklin were fired Sunday.

Featured Today

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.

Penn State Fires James Franklin, Will Pay Nearly $50M Buyout

The Nittany Lions lost again Saturday, falling to 3-3 this season.
Sep 27, 2025; Evanston, Illinois, USA; UCLA Bruins quarterback Nico Iamaleava (9) passes the ball against the Northwestern Wildcats during the first half at Northwestern Medicine Field at Martin Stadium.
October 10, 2025

Big Ten Vote on Investment From California Pension Expected

A vote is expected to happen as early as next week, FOS confirmed.
Patrick Kraft
exclusive
October 11, 2025

Penn State, Adidas Deny Wrongdoing Around $300M Apparel Deal

The school and the brand publicly defended their 10-year deal Saturday.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Oct 9, 2025; Rosemont, IL, USA; Big Ten Commissioner Tony Petitti speaks during Big Ten MenÕs Basketball Media Days at the Donald E. Stephens Convention Center.
October 10, 2025

In an Expanded March Madness, Big Ten Favors Straight Seeding

Discussion around expanding the tournament continues to escalate.
Congresswoman Lori Trahan talks with people outside the Shriver Job Corps Center in Devens June 18
October 10, 2025

Congresswoman Says College Sports Commission Process Is ‘Harming Athletes’

The CSC’s process is “slow, inefficient, and inscrutable,” Rep. Trahan said.
exclusive
October 9, 2025

LSU Signs Multimillion-Dollar Jersey Patch Deal Before NCAA Approval

A new proposal would allow jersey sponsors in 2026.
October 9, 2025

What If UNC and Belichick Part Ways? The Buyout Structure Is …..

If Belichick is fired without cause in his last two seasons, UNC owes him nothing.