• Loading stock data...
Wednesday, May 22, 2024

Caitlin Clark ‘Nearing’ $20 Million-Plus Nike Deal

  • Under Armour and Adidas reportedly also recruited Clark.
  • The Indiana Fever rookie is piling up blue-chip endorsements.

Caitlin Clark is sticking with the Swoosh. 

Days after being taken first overall by the Indiana Fever in Monday’s WNBA draft, Clark is expected to sign an “eight-figure” endorsement deal with Nike and get her own signature shoe, according to The Athletic

Clark had an NIL deal with Nike as a college player at Iowa, but it concluded at the end of the Hawkeyes’ season, allowing her to hit the market at the height of her popularity. She had a similar situation with Fanatics, but decided to flip to Panini ahead of her pro career starting

On Thursday, reporter Shams Charania said that “it’s fair to say that it’s above $20 million.” The duration of the deal is unknown.

Fellow shoe powers Adidas and Under Armour also pursued Clark, The Athletic reported, with Warriors star Stephen Curry sitting in Clark’s pitch meeting. The two players have been compared to each other because of their long-range three-point shooting. Curry is Under Armour’s key athlete in its basketball division. South Carolina freshman guard MiLaysia Fulwiley recently signed a multi-year NIL deal with Under Armour’s Curry Brand. South Carolina beat Iowa in the national championship game on April 7. 

Clark set numerous records at Iowa while breaking and then re-breaking television ratings while selling out arenas nationwide. Monday’s draft was the league’s most-watched event in 20 years, drawing 2.5 million viewers. Her arrival comes at a time when the league is trying to expand and double its current media rights deal

Editors’ note, Apr. 18, 2:06 p.m. ET: This story has been updated to reflect reports that Clark’s deal will be worth more than $20 million.

Copy Link
Link Copied
Link Copied

What to Read

On the Brink of Losing NBA Rights, TNT Grabs College Football Playoff Games

TNT will receive two first-round games during the next two playoffs.

Private Equity Set to Enter College Sports for First Time in NCAA History

Collegiate Athletic Solutions could facilitate the first private equity deal into a collegiate athletic department.

FBI Raids Prosecutor Who Led Mississippi Welfare Case That Ensnared Favre

Jody Owens had his office and nearby business searched by the feds.

Lawsuit Claims LaMelo Ball Ran Over Young Fan With His Car

A mother and son are suing Ball and the Hornets over an October incident.
podcast thumbnail mobile
Front Office Sports Today

Inside the Collapse of the Arena Football League


Featured Today


‘This Is Semi-Pro’: Inside One Arena Football League Team’s Collapse

The collapse of the Georgia Force, as told by the players who lived it.
Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.
May 19, 2024

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
EA Sports
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

Jalen Brunson Reportedly Considering Giving Knicks $100 Million Discount

He would sacrifice a huge amount of money by signing a deal this summer instead of next.
May 21, 2024

Nika Mühl Finally Set to Play in WNBA After Immigration Red Tape Kept Her Out

The Storm rookie has missed four games waiting for her work visa approval.
May 21, 2024

Josh Hader Was the Rare MLB Player Who Could Fight Back

The Astros reliever privately held teams to certain rules when using him the past four seasons.

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
Canelo Alvarez
May 20, 2024

The Highest-Paid Professional Boxers in the World

Anthony Joshua tops the list of highest-earning active boxers in 2024.
May 20, 2024

Fanatics Sues Marvin Harrison Jr., Says He Leaked ‘Misleading’ Info to ESPN

Harrison’s side says the two sides don’t have a contract, which Fanatics disputes.
May 20, 2024

WNBA Investigating Las Vegas Tourism Arm’s $100K Payments to Aces Players

The sponsorship is worth more than several players’ salaries.
May 19, 2024

The 25 Highest-Paid CFL Players

Out of the top 25 highest-paid players in the CFL, 88% play on the offense.