Buick Delivers Wi-Fi Assist to Owners During March Madness

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Buick owners can get a free month of 4G LTE Wi-Fi, enabled by AT&T, so they can catch the March Madness games almost anywhere they are. (Image via Buick)

If you don’t want to miss a single second of March Madness this year, you might want to consider buying a Buick.

Starting today, select owners of Buick vehicles can get a free month of 4G LTE Wi-Fi, enabled by AT&T, so they can catch the games almost anywhere they are.

Along with the free month of Wi-Fi, Buick also has created an exclusive NCAA Tournament app that allows drivers to easily listen to the games’ live audio feeds. The app will be available throughout the duration of the tournament and will require Wi-Fi to work.

“Buick owners live an active lifestyle and value staying connected,” said Phil Brook, vice president, Buick and GMC Marketing. By offering a free month of unlimited in-vehicle Wi-Fi data to eligible customers during March Madness, we’re helping ensure fans don’t miss out on any of the excitement.”

With March Madness live streaming up 33 percent year over year to a total of 22.4 million hours of live online viewing in 2017 according to CBS, Buick is giving its owners the chance to enjoy every dunk, buzzer beater, and Cinderella from the comfort of their back seat.