• Loading stock data...
Friday, November 22, 2024

Inside Buffalo Wild Wings’ Super Bowl Plans

buffalo-wild-wings
buffalo-wild-wings-super-bowl

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. 

The Super Bowl is used in a variety of different ways by brands looking to capitalize on the attention surrounding the game.

One of the brands known to do this well is Buffalo Wild Wings. Although not an official sponsor of the game, the sports bar chain is always looking to get in on the action.

From a nationwide offering to a partnership with former NFL punter Pat McAfee, we caught up with Seth Freeman, Chief Marketing Officer for Buffalo Wild Wings, to see why moments like these are important for the brand to capitalize on and how sports betting plays a role in everything this year.

On the importance of relevance…


“It’s important that Buffalo Wild Wings is a part of the conversation for every major sporting event, and it goes without saying how big this specific day is for us from a sales and traffic standpoint – being the single biggest by those metrics. But even more so, as America’s largest sports bar, it’s an essential platform for us to be top of mind with consumers, which is why we upped the ante with a potential ‘free wings for America’ gamble. Based on the equity the brand has built in overtime over the years and given the number of overtime games we’ve seen all season, we knew this program would be the perfect fit.”


[mc4wp_form id=”8260″]

On McAfee partnership and sports betting…

“There’s no question we’re uniquely positioned to capitalize on the popularity and legalization of sports gaming. We’re exploring a variety of ways in which we can leverage it to enhance the restaurant experience for our guests. We partnered with DraftKings last fall for a daily fantasy football game and we’re continuing to explore other opportunities as we evaluate next steps for the brand. The collaboration with Pat was born from a combination of his enthusiasm for Buffalo Wild Wings and fit for the Overtime – Free Wings program.”

On impact the new-look restaurants are having on the brand…


“The look and feel of our restaurants is a crucial part of our approach moving forward. We recently opened a handful of concept restaurants that sport a completely new design, including a more dominant bar, free-flowing and flexible seating areas, VIP spaces, stadium-like A/V technologies and a fully enclosed patio with roll-up doors and skylights. Taking our guests’ in-restaurant experience to the next level is a key priority for the brand and we think these updates will help us deliver on that goal.” 

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Old Rivals, New Stakes: Notre Dame and Army to Clash in Yankee..

The two schools are playing for the first time since 2016.
Sep 29, 2024; Paradise, Nevada, USA; Las Vegas Raiders owner Mark Davis acknowledges a fan before the start of a game between the Raiders and the Cleveland Browns at Allegiant Stadium.

Mark Davis to Unload More of the Raiders

He’s agreed to give 15% to new owners, shortly after the Brady sale.
Nov 18, 2023; Las Vegas, Nevada, USA; Williams Racing driver Logan Sargeant of the United States (2) during the Las Vegas Grand Prix at Las Vegas Strip Circuit.

F1 Grand Prix Upended Vegas Last Year. Stakes Are High for Its..

Stakes are high as F1 gears up for a successful second act.
podcast thumbnail mobile
Front Office Sports Today

Who Can Actually Afford Juan Soto?

0:00

Featured Today

Classic Football Shirts New York Pop-Up

Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...

The money-making shirts are at the prime intersection of memorabilia and fashion.
Nov 13, 2024; New York, New York, USA; New York Knicks guard Josh Hart (3) reacts after fouling Chicago Bulls guard Coby White (not pictured) during the second half at Madison Square Garden.
opinion
November 16, 2024

NBA Ratings Rorschach Test: Buy the Dip

Was it the election? Too many threes? Lack of storylines?
November 15, 2024

Executive Decision: When Richard Nixon Named a College Football Champion

In 1969, the 37th president unilaterally named the winner of the season.
November 15, 2024

How Women’s Sports Could Change in the Next Trump Era

Under the president-elect, Title IX could change drastically.
August 22, 2024

Marketing Stunt Had Major Cycling Race Start In Grocery Store

The Vuelta has a history of creative stage kickoffs.
August 26, 2024

Cooper Flagg Spurns Nike Ties for New Balance

Flagg is the projected top pick in 2025.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
August 19, 2024

Jake Paul Claims He’ll Make $40 Million Off Tyson Netflix Fight

Paul and Tyson are set to fight in Texas in November.
August 16, 2024

Mets Bring Back Grimace in Latest Viral Gambit

Viral marketing is typical for the 2024 Mets, who have leaned in.
August 15, 2024

Saudis Make North American Soccer Inroads With Concacaf Deal

It’s PIF’s first North American soccer investment.
August 9, 2024

Are Track & Field Heading for a Divorce?

Money is rushing into running, but not jumping or throwing.