• Loading stock data...
Tuesday, September 2, 2025
The biggest names in sports media. All in one room. Get your ticket now!

Budweiser to Seek $47M from FIFA for World Cup Reversal

  • FIFA disallowed alcoholic beer sales at World Cup games shortly before the tournaments was set to begin.
  • Now, Budweiser could seek a major discount on the 2026 World Cup.
USMNT striker Tim Weah dribbles past Welsh defender in World Cup match
Danielle Parhizkaran-USA TODAY Sports

Budweiser wants a refund.

The company will reportedly seek an approximate $47.4 million deduction for the 2026 World Cup portion of its deal with FIFA, after soccer’s governing body reversed course on beer sales in Qatar.

  • After initially agreeing to allow alcoholic beer sales in World Cup stadiums, FIFA officials gave way to pressure from Qatari officials two days before the tournament started.
  • Budweiser can sell its nonalcoholic Bud Zero at World Cup games and its regular beer at designated fan areas.
  • Budweiser is paying FIFA around $75 million to be the official beer supplier for this World Cup and has a deal for roughly $112 million for the 2026 World Cup in the U.S., Mexico, and Canada.
Ecuador fans in stadium cheer while supporting their team after winning World Cup match

Infantino: World Cup Fans Will ‘Survive’ Without Beer

The Qatari government abruptly banned beer sales in and around stadiums.
November 21, 2022

Qatar and FIFA have sought to keep certain forms of self-expression to a minimum. Belgium was reportedly disallowed from wearing a pre-match shirt because it was too colorful

FIFA successfully dissuaded teams from wearing anti-discrimination “OneLove” armbands by threatening to give out yellow cards.

Winner Takes All Beer

In the wake of FIFA’s about-face, Budweiser has said it will give its unsold beer to the country that wins the World Cup.

The company initially tweeted, “Well, this is awkward …” in response to FIFA’s decision, but quickly removed the post. 

Due to Qatar’s lack of breweries and intense heat, the company had to ship its beer via ocean freighter and store it in refrigerated warehouses.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

More Dildo Throwing During WNBA Games Leads to Second Arrest

The 18-year-old threw a dildo that hit another fan and his young niece.

Smelling Salts Not Banned in the NFL, but Teams Can’t Hand Them..

Teams are banned from supplying smelling salts to their players.
A general view as athletes compete in the women’s 10,000m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Deanis, France, Friday, Aug. 9, 2024.

Trump Order Leads to Visa Ban for Trans Athletes in Women’s Sports

“Men do not belong in women’s sports,” a USCIS spokesperson said.

Featured Today

Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.