• Loading stock data...
Thursday, September 18, 2025

Brewers Unveil New City Connect Uniforms

  • Milwaukee will use the nickname “Brew Crew” on a uniform for the first time.
  • The set pays homage to the city’s beer and grilling traditions, as well as summer skies.
Nike Diamond

The Milwaukee Brewers are gearing up for summer with a new set of threads.

On Friday, the Brewers unveiled their City Connect uniforms, which feature the nickname “Brew Crew” across the chest for the first time in the team’s history.

The primary color of the jersey is light blue, an homage to summer skies and the team’s uniforms in years past. The white-and-yellow sleeve piping is meant to represent beer foam.

Perhaps most notably, there’s a patch of a grill on the jersey’s sleeve — a nod to Wisconsin’s tradition of grilling, as well as the tailgating outside American Family Field.

The set also features a unique lettermark that combines MKE (the city’s airport code) and 414 (the city’s area code).

The Brew Crew will wear the uniforms for most Friday home games and every Community Night game.

City Connect merchandise has been wildly popular and profitable: In April, the Astros had the largest launch event in team history with their Space City apparel.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MLB, NBC Leaders Say Broadcast TV Still Matters in Streaming Era

The network and league tout the forthcoming rights deal.
Sep 10, 2025; Philadelphia, Pennsylvania, USA; Philadelphia Phillies first base Bryce Harper (3) watches his ball clear the wall for a home run against the New York Mets during the seventh inning at Citizens Bank Park

Rob Manfred Says Any Talk of MLB Salary Cap Is Premature

“No decisions” have been made regarding an MLB salary cap.

Manfred Says New MLB Rights Deal ‘Replicated’ Money From ESPN Opt-Out

Rob Manfred spoke at the Front Office Sports Tuned In summit.

Pitaro: ESPN, MLB Making Progress on New Deal Talks

The network and league ended their deal earlier this year.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023
July 2, 2025

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.
June 25, 2025

Investors Hunt for Signs Nike Has Regained Its Footing

Nike’s fundamentals are “still challenged.”
Jun 15, 2025; Oakmont, Pennsylvania, USA; JJ Spaun putts on the 18th green to win during the final round of the U.S. Open golf tournament.
June 16, 2025

‘Pandemonium’: Putter Maker Sees Sales Surge After JJ Spaun’s U.S. Open Win

The company behind Spaun’s putter is already in talks with his people.