• Loading stock data...
Friday, November 8, 2024
DEADLINE EXTENDED: The Best Employers in Sports survey is now open through Nov. 13 Learn More

Brewers Unveil New City Connect Uniforms

  • Milwaukee will use the nickname “Brew Crew” on a uniform for the first time.
  • The set pays homage to the city’s beer and grilling traditions, as well as summer skies.
Nike Diamond

The Milwaukee Brewers are gearing up for summer with a new set of threads.

On Friday, the Brewers unveiled their City Connect uniforms, which feature the nickname “Brew Crew” across the chest for the first time in the team’s history.

The primary color of the jersey is light blue, an homage to summer skies and the team’s uniforms in years past. The white-and-yellow sleeve piping is meant to represent beer foam.

Perhaps most notably, there’s a patch of a grill on the jersey’s sleeve — a nod to Wisconsin’s tradition of grilling, as well as the tailgating outside American Family Field.

The set also features a unique lettermark that combines MKE (the city’s airport code) and 414 (the city’s area code).

The Brew Crew will wear the uniforms for most Friday home games and every Community Night game.

City Connect merchandise has been wildly popular and profitable: In April, the Astros had the largest launch event in team history with their Space City apparel.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

April 13, 2019; Oakland, CA, USA; Detail view of Anta shoes worn by Golden State Warriors guard Klay Thompson (11) during the second quarter in game one of the first round of the 2019 NBA Playoffs against the LA Clippers at Oracle Arena.

Nike and Adidas Are Losing Sportswear Share in China

Chinese brands like Anta and Li-Ning are taking Nike’s share of the market.

Cardinals Return to DSG at Reduced Fee, but Company’s Issues Remain

The team’s revised rights deal includes a lowered fee and newly added streaming rights.
May 19, 2024; Atlanta, Georgia, USA; A detailed view of the chain and jersey of Atlanta Braves shortstop Orlando Arcia (11) against the San Diego Padres in the seventh inning at Truist Park.

Braves Report Strong Quarter, but Still Face Media Uncertainty

Revenue rises for the high-performing MLB club as it awaits the outcome of Diamond Sports Group’s bankruptcy.

Twins At Crossroads: Team Sale, Media Shifts, and Rising Competition

Team officials look to maintain “business as usual” amid growing uncertainty.
podcast thumbnail mobile
Front Office Sports Today

Joey Logano Talks NASCAR vs. F1, Pursuing Third Championship

0:00

Featured Today

NFL Center Connor McGovern Is the Heir to a Potato Empire

The NFL vet’s family provides potatoes for McDonald’s, Wendy’s, and others.
Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion
November 2, 2024

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.
Sep 28, 2024; Tuscaloosa, Alabama, USA; GOP Presidential candidate Donald Trump waves flanked by former Georgia Bulldogs player Herschel Walker, recording art Kid Rock, professional golfer John Daily, Alabama senators Tommy Tuberville (R) and Katie Britt (R) during the second half of the game between the Alabama Crimson Tide and the Georgia Bulldogs at Bryant-Denny Stadium.
November 1, 2024

Mission Swing State: College Football’s Political Advertising Battle

Trump, Harris, and the PACs that support them are utilizing the sport.
October 31, 2024

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.

Under Armour Turnaround Underway, Raises Profit Guidance

CEO and founder Kevin Plank returned to lead the company in April.
October 30, 2024

Lululemon-Fanatics Collab With NHL Sees ‘Explosive’ First-Day Sales

The premium collection made up 80% of all NHL merch sales.
Brooks Running posted positive numbers in Q1 of 2023.
November 2, 2024

Brooks Running Is Having Its Best Year Ever

Brooks opened its first store in Shanghai as it pushes into China.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
October 29, 2024

World Series Merch Hits Record Highs Despite Dominant Dodgers

Single-day sales records were set at both Dodger Stadium and Yankee Stadium.
Oct 26, 2022; San Francisco, CA, USA; A detailed view of Adidas Yeezy Boost 350 V2 "Bred" shoes worn by Arizona State Sun Devils coach Bobby Hurley during Pac-12 Media Day at Pac-12 Network Studios.
October 29, 2024

Adidas and Ye Officially Finalize Their Divorce

The company said the two sides reached an out-of-court settlement.
October 24, 2024

Skechers Surges on Record $2.35 Billion Quarterly Sales

The company came out with its first basketball shoe two years ago.
Adidas
October 15, 2024

Adidas Announces Earnings Surprise Two Weeks Early

“They can’t keep surprising to the upside,” said one analyst.