• Loading stock data...
Friday, October 31, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Brands Are Quiet Quitting Brett Favre Amid Welfare Scandal

  • Copper Fit still features Favre in ads, while SiriusXM failed to respond to questions about his status.
  • A pharma company and prayer app have deleted most mentions of Favre.
Shelley Mays-The Tennessean

At least two brands appear to be quietly distancing themselves from Brett Favre in the aftermath of his connection to a welfare scandal in Mississippi.

Favre and the pharma startup the Hall of Fame quarterback was associated with are linked to millions in diverted funds, according to court filings and media reporters. The latest allegations — related to $5 million of misused welfare money that went to build a volleyball complex at the college where his daughter played — were reported by Mississippi Today on Sept. 13. 

Companies have traditionally been quick to ditch sports figures like Cam Newton and Ryan Lochte over non-legal controversies. More recently, brands also abandoned Cleveland Browns quarterback Deshaun Watson soon after the first lawsuits that alleged sexual misconduct were filed in Houston last year. 

Favre’s sponsors have been mum despite repeated requests — some going back a full week — by Front Office Sports. CopperFit eventually sent a statement to FOS that stated it was sticking by Favre.

“Copper Fit has worked with Brett Favre for nearly nine years,” Copper Fit said. “He has always acted honorably, and we know him to be a very decent man. To our knowledge, he was cleared of any wrong-doing two years ago. We are confident that will be the case in the civil suit.” 

That statement came out after the latest revelation in the welfare funds scandal that Mississippi Department of Human Services director John Davis agreed to cooperate with investigators as part of a plea agreement. The civil lawsuit — where many of the prior allegations of the scheme were detailed — was just one part of the scandal, and a source told FOS Favre remains on the radar of prosecutors.

The other companies have remained silent, although two companies have scrubbed most mentions of Favre on their respective websites. 

SiriusXM: Favre’s show on SiriusXM NFL Radio has been promoted repeatedly in recent days. According to the SiriusXM app, his last appearance on  “SiriusXM Blitz” was on Sept. 13. Multiple requests for Favre’s current status with the company were not returned. 

33rd Team: Favre is an analyst for the the NFL-focused website the launched earlier this year. A text to a spokesperson for the site last week was not returned. Site co-founder Mike Tannenbaum, a former GM of the New York Jets and a current ESPN analyst, did not immediately return a text from FOS on Thursday.

Copper Fit: Since 2014, Favre has been a brand ambassador for the compression sleeve company. He continues to be featured on the Copper Fit site and on TV commercials.

Hallow: The Catholic prayer and meditation app founded in 2018 announced in August it had partnered with Favre. Favre’s picture still appeared on the site Wednesday afternoon, but a mention of the partnership in the text has been scrubbed from an August version of the same page saved by the Internet Archive.  Messages left with two Hallow executives were not returned. 

Odyssey Health: Favre had been involved with the company’s nasal concussion product even before it acquired the technology from Prevacus — a startup that received about $2 million with the help of then-Mississippi Gov. Phil Bryant that came from the Mississippi Department of Human Services. Despite being the main spokesperson for the company’s concussion product that is undergoing trials, he is no longer listed on Odyssey Health’s sports advisory board. Messages left with the company were not returned. 

According to court documents, Bryant aided Favre in getting the funding for the volleyball center at the University of Southern Mississippi from the Mississippi Department of Human Services.

Earlier in the month, it came to light that the FBI interviewed Favre over the $1.1 million in speaking fees he received in 2017 and 2018 for talks he allegedly didn’t perform. 

Favre paid back the fees — although not the $228,000 in interest owed — that came from federal welfare funds that were intended to go toward Mississippi families in need. 

Favre hasn’t been charged with any wrongdoing related to the schemes. 

When asked by FOS on Wednesday whether Favre is a target of a criminal probe, a representative for the Hinds County District Attorney’s Office — one of the agencies investigating the fraud — declined to comment.

“The district attorney’s office is unable to speak to possible indictments of anyone in this matter,” Chief of Staff Samantha Grant said in an email.

Editor’s Note: This story was updated on Sept. 22 with a statement from Copper Fit.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.

Featured Today

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse
October 18, 2025

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway
October 16, 2025

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive
October 10, 2025

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Sponsored

How HOKA is Reimagining the NIL Relationship

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.