• Loading stock data...
Thursday, February 22, 2024
Register Now for Future of Sports: Cybersecurity

Bracket Madness Could Cost Employers Billions, Study Projects

  • March Madness office pools and other distractions cost employers an estimated $17.3 billion, per one study.
  • Millions report working on brackets at their jobs.
West Virginia Mountaineers forward Jimmy Bell Jr. (15) battles for the ball between Maryland Terrapins guard Ian Martinez (23) and forward Patrick Emilien (15) during the first half in the first round of the 2023 NCAA Tournament at Legacy Arena.
Marvin Gentry-USA TODAY Sports

Office pools are a March Madness tradition in many workplaces, but the hours spent filling out brackets take a sizable chunk out of the workday, according to one firm’s analysis.

U.S. employers lose $17.3 billion in productivity, per estimates by Challenger, Gray & Christmas.

The firm arrived at that figure using a 2018 survey from Quickbooks, which found that March Madness research and watching soaks up 25.5 minutes per workday for those who participate, and that 48% of U.S. workers spend on-the-clock hours on brackets and other March Madness activities.

Multiplied over 16 workdays across the tournament and an average hourly wage of $33.09, the firm arrived at $17.3 billion, up $1 billion from last year due to an addition of 2.7 million people to the American labor force.

The UNCA Bulldogs gathered with fans to watch the March Madness selections show at Kimmel Arena

At Men’s March Madness, $170M Is Up For Grabs

Every year, the NCAA distributes prize money based on the Big Dance.
March 16, 2023

The tournament, of course, is an economic engine as well. 

Television rights held by CBS and TBS bring in $771 million annually on a 14-year deal signed in 2010. That accounted for the bulk of the $1.1 billion the NCAA made last year on the tournament, with sources like ticket sales and corporate sponsorships added in.

In 2016, the NCAA agreed to an eight-year extension with CBS and TBS that will run up to 2032 at an annual rate of $1.1 billion.

Copy Link
Link Copied
Link Copied

What to Read

‘Treated Like Children’: College Football Players Offered $600 to Be in Video Game, No Royalties

Players may be receiving lower than the industry standard with the video game’s return.
A Bundesliga camera operator during a match

Fan Power in European Soccer Grows As German Football Deal Scuttled 

Weeks of increasingly strident protests lead to end of proposed private equity deal.
FuboTV signage

FuboTV Lawsuit Against Sports Streaming Giants Likely Faces Uphill Climb

Legal and regulatory drama heightens around the high-profile streaming alliance.

Messi Returns to MLS With the Weight of the League on His Shoulders

Inter Miami kicks off the MLS season against Real Salt Lake.
podcast thumbnail mobile
Front Office Sports Today

The Company That’s Selling Inspiration


Featured Today

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
February 16, 2024

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.
Emily Henegar, a baker and content creator, made a batch of NFL-inspired cookies featuring Taylor Swift and Travis Kelce.
February 11, 2024

The ‘Life-Changing’ Economy of Taylor Swift’s NFL Outfits

Appearing in Swift’s game-day wardrobe has been “life-changing” for small businesses.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Portland, OR

Making Sense of What More CFP Expansion Would Mean

Leaders of the CFP discussed the potential for a 14- and even 16-team Playoff.
EA Sports
February 22, 2024

EA Sports Offers Players $600 To Be In New College Football Game

The deal comes with a free copy of the game but without royalties.
Nick Saban
February 22, 2024

Coaches Aren’t Happy With College Football—Some Are Getting Out While They Can

NIL and the transfer portal have many college football coaches getting new jobs.

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
Angel Reese
February 21, 2024

Angel Reese Denied ‘Bayou Barbie’ Trademark

No need to ‘unnecessarily instigate Mattel,’ lawyer says.
February 20, 2024

New Salary Records for Colorado Football Assistant Coaches

The 10 assistants will make a combined $4.65 million this year, a school record.
College Football Playoff
February 20, 2024

After Pac-12 Collapse, College Football Playoff Modifies Its 12-Team Qualifications

The CFP will allow five top-ranked conference champions and seven at-large bids.
Caitlin Clark
February 16, 2024

Milestone Missed: Caitlin Clark Broke a Record. NBC Blew an Opportunity

NBC skipped an opportunity to put women’s college basketball history in front of hundreds of millions of homes.