Tuesday, October 6, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

At Men’s March Madness, $170M Is Up For Grabs

  • Part of the NCAA’s annual revenue distributions is awarded based on which makes it into the Big Dance.
  • The NCAA has been blasted for not having a similar performance fund for the women’s tournament.
The UNCA Bulldogs gathered with fans to watch the March Madness selections show at Kimmel Arena
Angela Wilhelm/Asheville Citizen Times

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Success in the NCAA Division I men’s tournament can help teams can earn their conference a slice of a nine-figure pie.

That’s because part of the NCAA’s annual revenue distributions are awarded based on which teams make it into the Big Dance — and how far they advance. 

A view of the outside of University of Dayton Arena at night.

Why Men’s March Madness Always Begins in Dayton

Dayton has hosted the most men’s tournament games in NCAA history.
March 14, 2023

In 2023, the NCAA will send $170 million to schools from the “Basketball Performance Fund,” and $10 million for participating in the tournaments. The total NCAA revenue distribution for 2023 will top $638 million, according to NCAA documents.

Here’s how the distribution works:

  • Each conference earns a distribution for eligibility in the men’s and women’s tournaments — conferences are each awarded one automatic bid for their conference tournament champion.
  • Then, conferences receive what the NCAA calls a “unit” for each of its teams that makes the tournament beyond the conference champion’s automatic bid. The Big Ten will earn the most of these units this year after qualifying eight teams.
  • Conferences receive additional units for each team that advances. No units are awarded for the championship round.
  • Units are averaged on a six-year rolling basis. 

However, the NCAA has been blasted for not having a similar performance fund for the women’s tournament. Experts have said the lack of a women’s fund disincentivizes schools to invest in women’s basketball, creating equity issues.

The governing body is in the process of considering how to amend the distribution plan.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Judge Orders ICE to Release College Basketball Player

The government has 24 hours to appeal the ruling.
Oct 1, 2026; New York, NY, USA; St. John's Red Storm head coach Rick Pitino speaks at 2026 Big East Media Day at Marriott Marquis.

St. John’s Booster Repole Says Team Better Make the Final Four

Mike Repole has contributed seven-figure sums to his alma mater’s NIL program.
Cubs behind the scenes

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Draymond Green on “New Media”

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Oct 3, 2026; Boulder, Colorado, USA; Colorado Buffaloes head coach Deion Sanders following a touchdown scored in the first quarter against the Texas Tech Red Raiders at Folsom Field. Mandatory Credit: Ron Chenoy-Imagn Images

Colorado’s Skid Renews Questions About Deion Sanders’s Roster Model

Colorado enters its bye week on a three-game losing streak.
October 5, 2026

Northwestern Stadium Developer Explains Empty Seats

The 35,000-seat stadium was officially sold out in its first game.
Sep 5, 2026; Berkeley, California, USA; UCLA Bruins head coach Bob Chesney (center) talks to UCLA Bruins linebacker Jalen Woods (left) before the game against the California Golden Bears at California Memorial Stadium. Mandatory Credit: Darren Yamashita-Imagn Images
October 6, 2026

UCLA’s Football Spending Spree Is Already Paying Off

UCLA is 4–0 heading into a high-profile matchup vs. Oregon.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Exclusive
October 5, 2026

Portnoy on Fox ‘Big Noon’ Exit: Ryan Day Thinks I ‘Doxxed’ Him

Portnoy tells FOS that Ohio State pushed for his removal.
October 3, 2026

New-Look Pac-12 Returns for First Week of Conference Play

It’s a milestone many thought unlikely just three years ago.
Arizona State hockey head coach Greg Powers watches his team as they play UMass-Lowell at Oceanside Ice Arena on Jan. 12, 2018, in Tempe.
October 2, 2026

ASU Commissions Independent Investigation of Hockey Workout

Coach Greg Powers was placed on leave earlier this week.
Florida Governor Ron DeSantis speaks with New York Yankees president Randy Levine as they attend a roundtable event on collegiate sports at the White House in Washington, D.C., March 6, 2026.
Exclusive
October 2, 2026

SEC and Big Ten Don’t Want to Expand: Randy Levine

Levine argued amending the conference realignment provision would be unnecessary.