• Loading stock data...
Monday, July 14, 2025

Bowl Games Could Bring In $450M With Expanded Playoffs

  • The CFP will expand from four to 12 teams in 2024.
  • The competition currently has an exclusive media rights deal with ESPN that runs through 2026.
College Football Playoff National Championship Trophy
Kirby Lee-USA TODAY Sports

Bowl games will only increase in value with help from the College Football Playoff. 

The CFP will expand from four to 12 teams in 2024, and the increase could reportedly generate at least $450 million in gross revenue over the final two years of the competition’s current media deal.

  • The CFP currently has an exclusive deal with ESPN that runs through 2026 and pays an average of $470 million per year. 
  • The expanded playoff could command as much as $2.2 billion per year — more than double the current payout.
  • It would surpass the Big Ten’s current media rights deal with FOX, CBS, NBC, and NBC’s Peacock, which averages more than $1 billion a year.

Big Ten Finalizes Landmark Media Rights Deal Worth At Least $7B

The deal is the largest in college sports history.
August 18, 2022

Bowl games outside the CFP are expected to increase in value as competition to acquire media rights heats up, leading to a potential multiple-network deal to broadcast college football’s top teams. As of 2022, there are 41 postseason bowl games

Power 5 conferences make $670 million per year from their New Year’s Six bowl games, including the three CFP games. An expanded 12-team playoff could make $1.9 billion per year. 

Slight Delay

The Pac-12 won’t have a new media rights deal before the end of the year after starting negotiations in the summer. The conference is in the midst of a 12-year, $3 billion deal that expires in 2024. It had delayed talks while UCLA faced a decision on its transition to the Big Ten.

Last week, the UC Regents voted to allow UCLA’s move.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

breaking

Nationals Take HS Star Willits No. 1 in MLB Draft, Eye Potential..

Washington shocks observers by selecting a 17-year-old high schooler.

Chelsea Wins $110M in FIFA’s Revamped $1B Club World Cup

Chelsea defeated Paris Saint-Germain in Sunday’s final match.

Sinner Outduels Alcaraz for First Wimbledon Title and $4M Payday

The best two players in men’s tennis battled once again.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.

Featured Today

Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.

NCAA: March Madness Expansion to 76 Teams ‘Still Viable’ for 2026

Negotiations continue with media rights holder CBS and TNT Sports.
July 10, 2025

Deion Sanders Rips ‘Bulljunk’ in CFB, Calls for NFL-Style Salary Cap

Coach Prime is frustrated with the new revenue-sharing era.
The Florida State Seminoles hosted the Florida Gators at Doak Campbell Stadium on Saturday, Nov. 30, 2024.
July 10, 2025

Athletic Departments Express Renewed Interest in PE in Wake of House Settlement

Schools now have more expenses—and are looking for creative solutions.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Apr 4, 2025; Tampa, FL, USA; Connecticut Huskies guard KK Arnold (2)1 dribbles against UCLA Bruins forward Angela Dugalic (32) during the third quarter in a semifinal of the women's 2025 NCAA tournament at Amalie Arena.
July 10, 2025

‘Kind of a Joke’: Frustrations Mount As New NIL Deal Approval Process..

Delays have already led to athletes losing NIL opportunities.
Jul 9, 2025; Frisco, TX, USA; Head coaches Willie Fritz of Houston, Mike Gundy of Oklahoma State, Rich Rodriguez of West Virginia, Lance Leipold of Kansas, Sonny Dykes of TCU, Kyle Whittingham of Utah, Brent Brennan of Arizona and Deion Sanders of Colorado all sit on stage for a Coaches Roundtable during 2025 Big 12 Football Media Days at The Star.
July 9, 2025

Big 12 Commish: Conference Is ‘All In’ on International Expansion

The conference had once planned a large initiative in Mexico.
Sebastian Rivera (R) tf. Danny Coles 6:47 (20-3). Rutgers University Wrestling vs Princeton in Piscataway, NJ on February 18, 2022.
July 9, 2025

The House Settlement Is Being Appealed. It Won’t Stop Revenue-Sharing—for Now

The settlement’s approval on June 6 triggered an appeals process.
July 9, 2025

Big Ten, Big 12 Commissioners Remain Far Apart on CFP’s Future

A decision on expansion must be made by December.