• Loading stock data...
Tuesday, July 15, 2025

Can Black Friday Bring Video Game Sales Back to Life?

  • The global gaming market is expected to reach $75 billion by 2026.
  • It could see its first annual sales decline in at least a decade in 2022.
Sony-Playstation-Demo-Booth
Shutterstock

As the holiday spending season kicks off with Black Friday, the video game industry is struggling to maintain sales momentum following a surge in spending during the pandemic.

The global gaming market, which is expected to reach $75 billion by 2026, could see its first annual sales decline in at least a decade due to inflationary pressures and recession concerns.

Consumer spending on video game software is projected to decline by 4.3% in 2022, per Newzoo. In comparison, consumer spending on gaming software grew 7.6% last year and 25% in 2020.

Industry leaders have posted underwhelming earnings ahead of the holiday season, as well.

  • Electronic Arts, publisher of Madden NFL and FIFA games, estimates net bookings in FY2023 to range between $7.65 billion and $7.85 billion, down from a previous projection between $7.9 billion and $8.1 billion.
  • Take-Two Interactive previously projected revenue to reach $5.8 billion in FY2023, but the 2K owner now expects revenue to range between $5.4 billion and $5.5 billion. 
  • Activision Blizzard — publisher of the “Call of Duty” series — posted net bookings of $1.83 billion in Q3 2022, down from $1.88 billion for the same period last year.

Sony’s Game & Network Services segment posted $4.8 billion in sales but suffered a 49% drop in profit for the quarter ending Sept. 30.

These recent concerns arrive amid some blockbuster deals in gaming. 

Microsoft is in the process of acquiring Activision Blizzard for $69 billion, but the deal is under scrutiny by antitrust watchdogs in the U.S., U.K., and European Union.

In January, Sony agreed to purchase video game developer Bungie for $3.6 billion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL’s New Headsets Are Designed to Survive Coach Tantrums

New NFL coaching headsets underwent “extensive drop testing.”
Apr 11, 2025; Portland, Oregon, USA; Portland Trail Blazers forward Kris Murray (24) grabs a rebound during the second half against Golden State Warriors guard Buddy Hield (7) at Moda Center.

The Trail Blazers Are Finally for Sale. The Seahawks Are Not

Jody Allen is mandated to sell her late brother’s sports teams.
July 9, 2009; Auburn Hills, MI, USA; Detroit Pistons president Joe Dumars during the press conference to introduce their new head coach John Kuester at their practice facility.

Joe Dumars Leaving NBA League Office to Run Pelicans

Joe Dumars was the architect of the 2004 champion Pistons.
Mar 20, 2025; Providence, RI, USA; Arkansas Razorbacks forward Karter Knox (11) controls the ball against Kansas Jayhawks during the first half at Amica Mutual Pavilion.

Men’s March Madness Sets Opening-Day Viewership Record

CBS Sports and TNT Sports scored big with Arkansas–Kansas.

Featured Today

May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.

Thunder Favored, but Bettors Backing Pacers Big in NBA Finals

The most bet-on exact series outcome is the Thunder winning in five.
Fanduel
March 4, 2025

FanDuel Retains Sports Betting Crown With $14B in 2024 Revenue

The FanDuel parent company posts big increases in revenue and net income.
May 8, 2025

FanDuel Misses Projections As Betting Favorites Dominate 

FanDuel is hit by customer-friendly betting outcomes during March Madness.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
February 20, 2025

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.
DraftKings app
February 14, 2025

Lawsuit Says DraftKings VIP Program ‘Preyed On’ Gambling Addicts

The company’s being sued for negligence and intentional infliction of emotional distress.
August 20, 2024

Beloved ‘Backyard Sports’ Brand Says It Will Relaunch After Decade Hiatus

“Backyard Baseball” was a turn-of-the-century computer hit. 
DraftKings
August 2, 2024

DraftKings Announces Consumer Tax Starting Next Year

The company’s stock fell 5% Friday morning.