Saturday, June 6, 2026

Bike Industry Rolling

Packers bikes
Photo Credit: Benny Sieu-USA TODAY Sports

Recreational bike sales experienced a 121% year-over-year jump in March. The bike renaissance is the third boom for the industry in 150 years, following a peak in the 1890s and another from 1965-1975.

Popularity then declined until a 2019 study found 32% of Americans over the age of 3 had ridden a bike in the previous year. Recent pandemic-driven concerns about mass transit and infectious diseases have sparked the latest renaissance, while many U.S. cities continue to build out bike lanes and infrastructure. 

Key Biking Numbers: 

  • $733 million in services and equipment sales in March.
  • 57% increase in bike trips on trails across the U.S.
  • 250,000 recreational bikes sold in March.
  • 200,000 stationary and indoor bike stands sold in March.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mirra Andreeva Wins First Grand Slam at French Open

Andreeva defeated underdog Maja Chwalińska in two sets during the final.

NBA Finals Game 4 Tickets Hit $15K After Knicks Go Up 2-0

The ticket resale market surges again after the Knicks claim another win.
Jun 3, 2026; San Antonio, Texas, USA; New York Knicks guard Jalen Brunson (11) dribbles the ball past San Antonio Spurs guard Stephon Castle (5) in the first half during game one of the 2026 NBA Finals at Frost Bank Center.

NBA Finals Game 1 Viewership Is Highest Since 2019

Game 2 between the Knicks and Spurs is Friday.

Does Market Size Still Matter in the NBA?

This year’s Finals pits the biggest market against one of the smallest.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle

The USA-Europe women’s team golf event teed off Friday morning.
FIFA
December 11, 2024

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.