Tuesday, May 12, 2026

Bike Industry Rolling

Packers bikes
Photo Credit: Benny Sieu-USA TODAY Sports

Recreational bike sales experienced a 121% year-over-year jump in March. The bike renaissance is the third boom for the industry in 150 years, following a peak in the 1890s and another from 1965-1975.

Popularity then declined until a 2019 study found 32% of Americans over the age of 3 had ridden a bike in the previous year. Recent pandemic-driven concerns about mass transit and infectious diseases have sparked the latest renaissance, while many U.S. cities continue to build out bike lanes and infrastructure. 

Key Biking Numbers: 

  • $733 million in services and equipment sales in March.
  • 57% increase in bike trips on trails across the U.S.
  • 250,000 recreational bikes sold in March.
  • 200,000 stationary and indoor bike stands sold in March.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 11, 2026; Newtown Square, Pennsylvania, Scottie Scheffler walks to the the eleventh hole during a practice round of the PGA Championship golf tournament at Aronimink Golf Club.

PGA Championship Brings LIV and Prize Money Questions

For the second year in a row the PGA of America is entering its marquee annual event with a new CEO. Terry Clark was named CEO in February.
Oct 11, 2025; College Park, Maryland, USA; Nebraska Cornhuskers quarterback Dylan Raiola (15) throws during the second half against the Maryland Terrapins at SECU Stadium.

CSC Wins Key NIL Arbitration in Nebraska Football Case

The Nebraska arbitration centered around NIL deals offered to 18 football players.
Buffalo Bills running back James Cook runs against Detroit Lions linebacker Jack Campbell (46), left, and safety Brian Branch (32) during the second half at Ford Field in Detroit on Sunday, Dec. 15, 2024.

Amazon to Open ‘TNF’ With Bills-Lions, Highmark Stadium Debut

‘TNF’ saw a 16% increase in viewership in 2025.
Nov 27, 2025; Arlington, Texas, USA; Dallas Cowboys quarterback Dak Prescott (4) and Dallas Cowboys guard Tyler Booker (52) celebrate with a turkey after the game against the Kansas City Chiefs at AT&T Stadium.

Fox Chases NFL Record With 2026 Thanksgiving Day Game

The broadcast will likely be the most-watched game of the 2026 NFL season.

Featured Today

Matt Palumb

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.