Tuesday, April 21, 2026

Bike Industry Rolling

Packers bikes
Photo Credit: Benny Sieu-USA TODAY Sports

Recreational bike sales experienced a 121% year-over-year jump in March. The bike renaissance is the third boom for the industry in 150 years, following a peak in the 1890s and another from 1965-1975.

Popularity then declined until a 2019 study found 32% of Americans over the age of 3 had ridden a bike in the previous year. Recent pandemic-driven concerns about mass transit and infectious diseases have sparked the latest renaissance, while many U.S. cities continue to build out bike lanes and infrastructure. 

Key Biking Numbers: 

  • $733 million in services and equipment sales in March.
  • 57% increase in bike trips on trails across the U.S.
  • 250,000 recreational bikes sold in March.
  • 200,000 stationary and indoor bike stands sold in March.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Premier League Title Race Tightens With Big Money on the Line

The Stan Kroenke-controlled club is now in a tight battle for the league title.
Apr 8, 2026; Augusta, Georgia, USA; Kevin Hart reacts after teeing off on the eighth hole during the Par 3 Contest at the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Bill Streicher-Imagn Images

The Coachella-ization of the Masters Has Golf Purists Concerned

Some recent changes at Augusta haven’t sat well with traditionalists.
November 28, 2021; Santa Clara, California, USA; Minnesota Vikings wide receiver Adam Thielen (19) catches a touchdown against San Francisco 49ers safety Talanoa Hufanga (29) during the second quarter at Levi's Stadium.

Former NFL Pro Adam Thielen Is Betting on the Youth Sports Boom

“We want to help athletes get better wherever they’re at.”
Seattle Torrent @ Vancouver Goldeneyes at Pacific Coliseum

How PWHL’s Gold Plan Takes Tanking Off the Table

The system determines which team earns the top PWHL draft pick.

Featured Today

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.